Preview

Marketing Management

Powerful Essays
Open Document
Open Document
2714 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Management
|
You are here: * Home * Business * Small Business Information * Marketing * Marketing management
Marketing/Marketing management
Advertisement
Expert: Leo Lingham - 10/7/2009

Question
Sir could you please answer the following two questions for me? I need your help in answering these. PLease reply me as soon as possible.
1. Marketing management an artistic exercise and therefore highly subjective versus marketing management is largely a scientific excercise with well established guidelines and criteria
2. How does cause or corporate societal marketing affect consumer 's personal behavior? Clarify in context to the products and services you are using or planning to purchase.

Answer
SARA,
HERE IS SOME USEFUL MATERIAL.
REGARDS
LEO LINGHAM
=========================================

1. Marketing management an artistic exercise and therefore highly subjective versus marketing management is largely a scientific excercise with well established guidelines and criteria

MARKETING MANAGEMENT IS A SCIENTIFIC
EXERCISE WITH ESTABLISHED GUIDELINES/ OBJECTIVES.

SCOPE OF MARKETING MANAGEMENT
-----------------------------------------------------
Establish , direct, administer and coordinate the overall product marketing programs for all Products..

Strategically plan for, develop and profitably penetrate the markets to which the products, services and capabilities of the company can be directed. These activities include
-studying economic indicators
-tracking changes in supply and demand
-identifying customers and their current and future needs
-monitoring the competition.
=========================================================

THIS SCOPE IS THE RESULT OF
THE FOLLOWING:

* Analysis

* Discussion

* judgement

* Illustration

* Decision

ON THESE ELEMENTS.
--------------------------------------------
External Analysis

1.Customer Analysis

Segments
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    BUS 475 Week 2 Knowledge Check
    • 1098 Words
    • 5 Pages

    BUS 475 Week 2 Knowledge Check

    1. Compared with other approaches to business, the marketing concept is distinct in that it…

    • 1098 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Mkt 571 Final Exam Essay Example
    • 1373 Words
    • 6 Pages

    Mkt 571 Final Exam Essay Example

    2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.…

    • 1373 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Kotler/Keller/Cunningham/Sivaramakrishnan Marketing Management, Fourteenth Canadian Edition Chapter 1 Defining Marketing for the 21st Century
    • 9252 Words
    • 24 Pages

    Kotler/Keller/Cunningham/Sivaramakrishnan Marketing Management, Fourteenth Canadian Edition Chapter 1 Defining Marketing for the 21st Century

    a. execution. b. research. c. tactics. d. selling. e. strategies. Answer a Diff 2 Type MC Page Reference 3 Skill General Concept 2) Marketing is both an art and a science because there is constant tension between the formulated side of marketing and the ________ side. a. behaviour b. creative c. management d. selling e. forecasting Answer b Diff 1 Type MC Page Reference 3 Skill General Concept 3) A social definition of marketing says ________. a. effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers b. a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the companys products c. marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others d. marketing is the process of extracting the maximum value from consumers to facilitate corporate growth e. marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer Answer c Diff 2 Type MC Page Reference 5 Skill General Concept 4) Marketing management is a. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. b. developing marketing strategies to move the company forward. c. monitoring the profitability of the companies products and services. d. a set of processes for creating, communicating, and delivering value to customers. e. identifying and meeting human and social needs. Answer a Diff 1 Type MC Page Reference 5 Skill General Concept 5) ________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. a. Targeting b. Marketing management c. Forecasting d.…

    • 9252 Words
    • 24 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Marketing Plan for United Airlines
    • 2778 Words
    • 12 Pages

    Marketing Plan for United Airlines

    Mullins, J. W., & Walker, O. C. (2010). Marketing management: A strategic decision-making approach. (7th ed.). New York, NY: McGraw-Hill/Irwin.…

    • 2778 Words
    • 12 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Markeing Self Reflection Piece
    • 319 Words
    • 2 Pages

    Markeing Self Reflection Piece

    Marketing is a continuing process and with customer preferences constantly evolving a successful marketer must be able to develop and implement a strategic marketing plan that persuades the audience to choose your product above all others. Aspects of psychology, sociology, and economics are also used when putting marketing into action.…

    • 319 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Mini-Written Report: International Marketing Strategy Paper
    • 1082 Words
    • 5 Pages

    Mini-Written Report: International Marketing Strategy Paper

    marketing that involve the company’s mission, market segmentation, target market, product, pricing, distribution, promotion aspects, marketing research, customer relationship management, Internet marketing, supply chain management, et cetera. Column I is already completed. In Column IV, state what you believe to be the reasons for the similarity or difference.…

    • 1082 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Bizrate Case
    • 265 Words
    • 2 Pages

    Bizrate Case

    * Marketing Management: art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.…

    • 265 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Is Marketing Management an Artistic Exercise or a Scientific Exercise?
    • 1179 Words
    • 5 Pages

    Is Marketing Management an Artistic Exercise or a Scientific Exercise?

    Marketing is 100 percent science. There 's nothing artistic about marketing… It 's like accounting. It 's understanding your competition, it 's about understanding who you 're going to grow business from. It 's understanding trends, it 's research, it 's science. It 's thinking it through and reinventing it all the time. The only way to do it is you do it with facts. It 's not a gut-based discipline -- it 's a science; it 's a fact-based discipline.…

    • 1179 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Marketing Career Paper
    • 348 Words
    • 2 Pages

    Marketing Career Paper

    A marketing manager had the duty of overseeing all marketing, advertising, and promotional activities, as well as staff. They are also the people who create marketing strategies and meet organizational objectives. A must for the job is being able to evaluate customer research, the conditions of the market, the competitor’s data and must be able to change and implement a marketing plan. A marketing manager, overall, is the leader of the business’s marketing organization. All the jobs performed by a marketing manager require knowledge of the field, people skills, and problem solving skills. It is not a job where one learns on the job, one must know the skills before you start.…

    • 348 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Current Marketing Trends of Adidas
    • 2295 Words
    • 10 Pages

    Current Marketing Trends of Adidas

    References: Czinkota, M., Kotabe, M., & Mercer, D. (1997). Marketing Management: Text and Cases. Massachusetts: Blackwell Business…

    • 2295 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    m2 business
    • 2134 Words
    • 9 Pages

    m2 business

    Marketing is the process to sell a product to customers for the purpose of selling is to make profit, it is also putting the right product in the right place, at the right price and at the right time. For example JD sports and Sony will sell their products such as trainers and PS3 to their target audience in order to make profit. An important part of marketing is market research which is the process of collecting information to help find out if there is a market for your product. The information you get from market research helps you make the right decisions for your product or service. This helps you get information on what you customers or target audience want. For example JD sports and Sony will get information from their market research this will help them make decision on the type of product they want to make and at what period of time.…

    • 2134 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mkt 421 Marketing Paper
    • 800 Words
    • 4 Pages

    Mkt 421 Marketing Paper

    Marketing is about identifying and meeting human and social needs. Marketing is about meeting needs profitability. Marketing management is considered to some as an art and science of choosing target markets and getting, maintain, and increasing customers thorough creating, delivering, and communicating superior customer value (Kotler & Keller, 2009). Marketing can also be the act of buying and selling in a market or the commercial functions involved in transferring goods from the producer to the consumer. Marketing are the activities that direct a flow of goods and services from the manufacturer to the customers or consumers (Answers.com, 2010).…

    • 800 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Coca Cola Micro Macro Factors
    • 4514 Words
    • 19 Pages

    Coca Cola Micro Macro Factors

    "Marketing management has the task of influencing the level, timing, and compositions of demand in a way that will help the organisation achieve its objectives. Marketing management is essentially demand management."…

    • 4514 Words
    • 19 Pages
    Best Essays
    Read More
  • Best Essays

    Marketing Strategies of Mcdonalds in India
    • 4734 Words
    • 19 Pages

    Marketing Strategies of Mcdonalds in India

    Marketing is understood by majority of business groups as simply to mean simply to promote, sell and advertise. But this is not entirely true as marketing incorporates all techniques from human behaviour and cultures through research, new product launch, product life cycle, advertising, public relations and finally the sales function. The Chartered Institute of Marketing (CIM) describes marketing as ‘the management method accountable for discovering, anticipating, and satisfying consumer requirement valuably.’…

    • 4734 Words
    • 19 Pages
    Best Essays
    Read More
  • Powerful Essays

    Principles Of Marketing-An Analysis Of Samsung And HTC In The Indian Marketplace
    • 4181 Words
    • 17 Pages

    Principles Of Marketing-An Analysis Of Samsung And HTC In The Indian Marketplace

    Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.…

    • 4181 Words
    • 17 Pages
    Powerful Essays
    Read More

Related Topics