Marketing Management

Ch 1 Question 1 Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don 't get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole d) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Question 2 The term marketing refers to: a) New product concepts and improvements b) Advertising and promotion activities c) A philosophy that stresses customer value and satisfaction d) Planning sales campaigns Question 3 In the history of marketing, when did the production period end? a) In the late 1800s b) In the early 1900s c) In the 1920s d) After the end of the Second World War Question 4 A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _________ period. a) Production b) Sales c) Marketing d) Relationship Question 5 Which of the following factors contributed to the transition from the production period to the sales period? a) Increased consumer demand b) More sophisticated production techniques c) Increase in urbanization d) The Great Depression Question 6 An organisation with a ______ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising. a) Production b) Marketing c) Relationship d) Sales Question 7

In the relationship marketing firms focus on __________ relationships with __________. a) Short term; customers and suppliers b) Long term; customers and suppliers c) Short term; customers d) Long term; customers Question 8 Political campaigns are generally examples of: a) Cause marketing b) Organization marketing c) Event marketing d)