Marketing Management Academic Report on Nike India Limited Company
MARKETING MANAGEMENT ACADEMIC REPORT ON NIKE INDIA LIMITED COMPANY. |
Submitted to:
Ms. Manisha
Presented by: - BABITCHE Jessica. * DAGO Marc-Emmanuel. * POLNEAU Henry-Joel. Registration number: BLR1208032028.
TABLE OF CONTENTS |
1- EXECTIVE SUMMARY
2- INTRODUCTION
3- AIM OF THE STUDY 4- COMPANY PROFILE 5- SWOT ANALYSIS OF NIKE INDIA 6- PESTEL ANALYSIS OF NIKE INDIA 7- PORTER’S FIVE FORCES 8- UNIQUE VALUE PROPOSITION 9- STRATEGIC POSITIONING 10- 4P OF MARKETING MIX 11- PRICING STAREGY 12- MARKET COMMUNICATION * INTERACTION WITH NEW MEDIA/ USE OF IT IN NIKE MARKETING STRATEGY
13- CHANNEL DISTRIBUTION
14- FUTURE OF NIKE
15- CONCLUSION
16- REFERENCES
1- EXECTIVE SUMMARY
2- INTRODUCTION
3- AIM OF THE STUDY
4- COMPANY PROFILE
Nike was the goddess of victory in ancient Greek mythodology. Athlete runner Philip Knight and his coach, Bill Bowerman, were inspired by the myth and re-named their small sport wear company Nike in 1978. Since then, the business has grown phenomenally pursuing differing advertising strategies within its various markets, while at the same time striving to communicate an identical brand identity worldwide.
The essence of the business involves the design, development and worldwide marketing of high quality footwear, apparel, and equipment and accessory products. The slogan of the Nike Company is JUST DO IT and the logo is SWOOSH.
Nike is distributed in over 160 countries around the world (Asia, Australia, Canada).
Especially in India, Nike decided to enter into the market in the mid-1990s through an exclusive licensing arrangement with Siera Industrial Enterprise Private Limited (SIEPL). Nike was to receive royalties, which was a certain percent of its net sales revenue.
Nikes’s marketing objective was to tap the Indian sports-and-fitness shoe market -7 million pairs of shoes. Nike
Submitted to:
Ms. Manisha
Presented by: - BABITCHE Jessica. * DAGO Marc-Emmanuel. * POLNEAU Henry-Joel. Registration number: BLR1208032028.
TABLE OF CONTENTS |
1- EXECTIVE SUMMARY
2- INTRODUCTION
3- AIM OF THE STUDY 4- COMPANY PROFILE 5- SWOT ANALYSIS OF NIKE INDIA 6- PESTEL ANALYSIS OF NIKE INDIA 7- PORTER’S FIVE FORCES 8- UNIQUE VALUE PROPOSITION 9- STRATEGIC POSITIONING 10- 4P OF MARKETING MIX 11- PRICING STAREGY 12- MARKET COMMUNICATION * INTERACTION WITH NEW MEDIA/ USE OF IT IN NIKE MARKETING STRATEGY
13- CHANNEL DISTRIBUTION
14- FUTURE OF NIKE
15- CONCLUSION
16- REFERENCES
1- EXECTIVE SUMMARY
2- INTRODUCTION
3- AIM OF THE STUDY
4- COMPANY PROFILE
Nike was the goddess of victory in ancient Greek mythodology. Athlete runner Philip Knight and his coach, Bill Bowerman, were inspired by the myth and re-named their small sport wear company Nike in 1978. Since then, the business has grown phenomenally pursuing differing advertising strategies within its various markets, while at the same time striving to communicate an identical brand identity worldwide.
The essence of the business involves the design, development and worldwide marketing of high quality footwear, apparel, and equipment and accessory products. The slogan of the Nike Company is JUST DO IT and the logo is SWOOSH.
Nike is distributed in over 160 countries around the world (Asia, Australia, Canada).
Especially in India, Nike decided to enter into the market in the mid-1990s through an exclusive licensing arrangement with Siera Industrial Enterprise Private Limited (SIEPL). Nike was to receive royalties, which was a certain percent of its net sales revenue.
Nikes’s marketing objective was to tap the Indian sports-and-fitness shoe market -7 million pairs of shoes. Nike
References: http://www.nikebiz.com/media/pr/2011/06/27_Q4FY11Earnings.html http://www.nike.com/nikeos/p/nike/en_IN/ http://www.marketingteacher.com/swot/nike-swot.html http://www.degree-essays.com/essays/marketingessays/nike-marketing- strategies.php http://www.rncos.com/Market-Analysis-Reports/Sports-Wear-Market-in-India- IM235.htm http://business.mapsofindia.com/top-brands-india/top-shoe-brands-in-india.html http://www.fibre2fashion.com/news/leathers-news/newsdetails.aspx?news_id=31395 White paper ―Winning Value Propositions and Sustainable Business Performance‖ – by Eric Balinski http://knowledge.wharton.upenn.edu/article.cfm?articleid=629 http://invest.nike.com/phoenix.zhtml?c=100529&p=irol- newsArticle&ID=1580524&highlight= Contact Information Ashish Kasangottuwar (kasan001@gmail.com) Manoj Kaushik (kaushikmanoj@gmail.com) Paresh Ashara (paresh_a@yahoo.com) Ranjeet Shriwastva (toranjeet@gmail.com) Sudip Kumar Das (dasu1232001@yahoo.com) Vivek Wamorkar (vivekvw@gmail.com) (22) Senior Management Program Batch 07, IIM Calcutta and NIIT Imperia Bangalore