Preview

Marketing Management-Amb 102

Powerful Essays
Open Document
Open Document
7738 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Management-Amb 102
Amity Centre for eLearning

ASSIGNMENT
PROGRAM:

SEMESTER-I

| |Subject Name | : Marketing Management |
|Permanent Enrollment Number (PEN) : | | |
|Roll Number (SEN) |: | | |
|Student Name | : | | |
|INSTRUCTIONS | | | |
|a) Students are required to submit all three assignment sets. | | |
| | | | | |
| |ASSIGNMENT |DETAILS |MARKS | |
| |Assignment A |Five Subjective Questions |10 | |
| |Assignment B |Three Subjective Questions + Case Study |10 | |
| |Assignment C |40 Objective Questions |10 | |

|b) |Total weightage given to these assignments is 30%. OR 30 Marks |
|c) |All assignments are to be completed as typed in

You May Also Find These Documents Helpful

  • Good Essays

    Marketing Chapter 6

    • 537 Words
    • 3 Pages

    Lands' End clothing catalogue retailer offers a satisfaction guarantee on all merchandise it sells. In other words, Lands' End gives its customers a(n) _____ warranty.…

    • 537 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Marketing plan is to offer or occupy endlessly in a business the desires and wants of customers to certify benefit from a lower cost structure and income. (Textbook)…

    • 1449 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    For this part of assignment I will compare similarities and differences of the marketing techniques both businesses carry out, even though Lidl and Tesco are in the same type of market, they achieve their market success in different ways.…

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing planning is the plan that helps meeting goals and objectives within the plan of action, trying new things also evaluating the performance against marketing targets…

    • 709 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Companies have to abide by the rules and regulations of this law; for example if Tesco were to sell a product that was not of satisfactory quality and not as described this would affect their company as they may face a penalty and/or loose customers.…

    • 1488 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Marketing Chapter 2

    • 1549 Words
    • 6 Pages

    (b) House of Hunan, Fairlawn, has quality Chinese, Thai, vegetarian, & sushi choices. Ambiance is reminiscent of old Chinatown and it is often full of patrons. Great chicken dishes, good dumplings, and very good quality beef. Service is good, food is fresh and satisfying, and the price is fair value.…

    • 1549 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour within store?” for open ended qualitative questions and for quantitative they could be something like “How long do you expect to wait on hold for customer services?” which will give more precise data.…

    • 1035 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing 3000 Exam 1

    • 1748 Words
    • 7 Pages

    This is a study guide for exam one, which consists of 67 multiple choice questions. This guide is a general framework of questions that will be asked. Please read all textbook material frequently and repeatedly. Please study all presentation slides frequently and repeatedly. Please attend all lecture discussions and take good written and mental notes. The exam assesses the ability to synthesize knowledge and this comprehension requires significant and rigorous preparation. Assume the format for the exam is fill-in-the-blank or short-answer so that preparation is thorough. Please study daily and weekly to retain knowledge. Avoid memorizing a large amount of information at once just before the exam.…

    • 1748 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Questionnaires: Questionnaires consist of a list of questions that can be used to obtain feedback such as a spoc which is used at colleges to find out information such as if a student is enjoying their course etc. The Oldham College recently gave all of the students a spoc which was to get their feedback about the college for e.g. if they feel safe and satisfied by their course. By doing a spoc the college is able to find out how many students are satisfied with their course, tutors and so on; this helps the college as they can use their research to see who’s happy and who isn’t, thereon they are able to make changes if necessary for their market plan.…

    • 547 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    A business will tailor its marketing mix to suit its objectives. The objectives may include the following.…

    • 3219 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Mgmt Final

    • 377 Words
    • 2 Pages

    Part A requires candidate to answer four (4) questions. NO MORE THAN ONE AND A HALF PAGES ON EACH…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Market Research is the process of gathering, analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past, present and potential customers for the product or service.…

    • 446 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Buad 3010 Text Bank Chp 1

    • 7600 Words
    • 31 Pages

    1) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.…

    • 7600 Words
    • 31 Pages
    Powerful Essays
  • Satisfactory Essays

    2. The argument for ________ marketing is that it creates the largest potential market, which leads to the lowest costs, which in turn can lead to lower prices or higher margins.…

    • 3536 Words
    • 15 Pages
    Satisfactory Essays
  • Good Essays

    • Broadly defined: Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. • In a narrow business context, marketing involves building profitable, value-laden exchange relationships with customers.…

    • 1189 Words
    • 5 Pages
    Good Essays

Related Topics