Marketing Management Assignment
2BLU-EYES
Andre Lewis
December 15th, 2012
Professor Fruchter
Marketing Final Project
TABLE OF CONTENT
SITUATIONAL ANALYSIS:
Marketing Summary-
SWOT Analysis-
Competitive Analysis-
Product Offerings-
Distribution Plan-
MARKETING STRATEGY:
Objectives-
Target Markets-
Positioning-
Strategies-
Marketing Communications-
CONTROLS:
ANNOTATED BIBLIOGRAPHY:
Executive Summary:
Using Blue-tooth technology, 2Blu-Eyes is preparing to launch a new state-of-the art glasses that will provide you not only with audio but video. You can now listen to the music in your playlist and view your playlist without looking at your device leaving your pocket. The product also comes with dual microphones that allow you to speak voice commands to your device. It also allows you to check emails, view audio and video playlist, send text messages without taking your device out of your pocket. Now this is truly hands-free technology. Our target market will focus on smartphone users that use blue-tooth hands free technology, middle to upper class citizens, large urban populated areas, and distribution to international markets. 2Blu-Eyes for the first year sale revenues are projected to be $200 million, based on sales of 700,000 units sold at a wholesale price of $299 each. The second year product will be the 2Blu-Eyes 3D and High Definition (HD) emphasizing more modern or up-to-date features of sun glass technology.
Marketing Summary
Internal environment
2 Blu-eyes include departments such as management, finance, research and development, purchasing, operations and accounting. Each individual department will have input into the marketing plan or decisions. For example, accounting approves the financial side of the marketing and budget plans while research and development as input to the features the product will perform. Management will delegate decision making from senior to middle management and then employees. Suppliers are also an important aspect of
Andre Lewis
December 15th, 2012
Professor Fruchter
Marketing Final Project
TABLE OF CONTENT
SITUATIONAL ANALYSIS:
Marketing Summary-
SWOT Analysis-
Competitive Analysis-
Product Offerings-
Distribution Plan-
MARKETING STRATEGY:
Objectives-
Target Markets-
Positioning-
Strategies-
Marketing Communications-
CONTROLS:
ANNOTATED BIBLIOGRAPHY:
Executive Summary:
Using Blue-tooth technology, 2Blu-Eyes is preparing to launch a new state-of-the art glasses that will provide you not only with audio but video. You can now listen to the music in your playlist and view your playlist without looking at your device leaving your pocket. The product also comes with dual microphones that allow you to speak voice commands to your device. It also allows you to check emails, view audio and video playlist, send text messages without taking your device out of your pocket. Now this is truly hands-free technology. Our target market will focus on smartphone users that use blue-tooth hands free technology, middle to upper class citizens, large urban populated areas, and distribution to international markets. 2Blu-Eyes for the first year sale revenues are projected to be $200 million, based on sales of 700,000 units sold at a wholesale price of $299 each. The second year product will be the 2Blu-Eyes 3D and High Definition (HD) emphasizing more modern or up-to-date features of sun glass technology.
Marketing Summary
Internal environment
2 Blu-eyes include departments such as management, finance, research and development, purchasing, operations and accounting. Each individual department will have input into the marketing plan or decisions. For example, accounting approves the financial side of the marketing and budget plans while research and development as input to the features the product will perform. Management will delegate decision making from senior to middle management and then employees. Suppliers are also an important aspect of