Marketing Management Exam Review
Formulas:
BDI:
CDI: Chi Square: (o-e)2/e (answer>chi 2 given= significant)
Formulas:
BDI:
CDI:
Chi Square: (o-e)2/e (answer>chi 2 given= significant) Economic Value: Price of Substitute + Cost saving for the customer during the same time+ Revenue increase for the customer during the same time
Break Even Quantity= FC /(P - VC) Break Even Revenue=FC/[(R-COGS)/ R] PED=% Change in Quantity demanded/% Change in Price
CPM= cost/(% watching x population)x 1000
Economic Value: Price of Substitute + Cost saving for the customer during the same time+ Revenue increase for the customer during the same time
Break Even Quantity= FC /(P - VC) Break Even Revenue=FC/[(R-COGS)/ R] PED=% Change in Quantity demanded/% Change in Price
CPM= cost/(% watching x population)x 1000
Marketing definition: * Marketing without a price? As long as there is an exchange: non-profits or government agencies can provide concepts, leadership or services in exchange for empathy, understanding, following * Direct competition: Delta competes against United, Indirect competition: video conferencing * Direct customers: zinc sold to metal sheeting company; Indirect customers: sheeting sold to builders
Five C’s * Customers: needs/ decision making process: problem recognition, information search, evaluation of alternatives, purchase decision, post purchase evaluation * Context: demographics, economics, socio-cultural, political/legal * Company: business model and competitive strategy (low cost, superior performance, or niche marketing), competitive advantage: action that adds value that the competition cannot match * Collaborators: suppliers, distributors, media/Complementers: companies that sell products which are complementary to yours- bose speakers with ipod * Competitors: analyze their competitive advantage, business models, marketing strategies
Strategy: best way to achieve objectives:
BDI:
CDI: Chi Square: (o-e)2/e (answer>chi 2 given= significant)
Formulas:
BDI:
CDI:
Chi Square: (o-e)2/e (answer>chi 2 given= significant) Economic Value: Price of Substitute + Cost saving for the customer during the same time+ Revenue increase for the customer during the same time
Break Even Quantity= FC /(P - VC) Break Even Revenue=FC/[(R-COGS)/ R] PED=% Change in Quantity demanded/% Change in Price
CPM= cost/(% watching x population)x 1000
Economic Value: Price of Substitute + Cost saving for the customer during the same time+ Revenue increase for the customer during the same time
Break Even Quantity= FC /(P - VC) Break Even Revenue=FC/[(R-COGS)/ R] PED=% Change in Quantity demanded/% Change in Price
CPM= cost/(% watching x population)x 1000
Marketing definition: * Marketing without a price? As long as there is an exchange: non-profits or government agencies can provide concepts, leadership or services in exchange for empathy, understanding, following * Direct competition: Delta competes against United, Indirect competition: video conferencing * Direct customers: zinc sold to metal sheeting company; Indirect customers: sheeting sold to builders
Five C’s * Customers: needs/ decision making process: problem recognition, information search, evaluation of alternatives, purchase decision, post purchase evaluation * Context: demographics, economics, socio-cultural, political/legal * Company: business model and competitive strategy (low cost, superior performance, or niche marketing), competitive advantage: action that adds value that the competition cannot match * Collaborators: suppliers, distributors, media/Complementers: companies that sell products which are complementary to yours- bose speakers with ipod * Competitors: analyze their competitive advantage, business models, marketing strategies
Strategy: best way to achieve objectives: