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Marketing Management Kotker

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Marketing Management Kotker
Internet Banking in Terms of Profitability: The Case of Northern Cyprus Banks

Jude Chimezie Nwobodo

Submitted to the Institute of Graduate Studies and Research In Partial Fulfilment of the Requirements for the Degree of

Master of Science in Banking and Finance

Eastern Mediterranean University June 2011 Gazimağusa, North Cyprus

Approval of the Institute of Graduate Studies and Research

Prof. Dr. Elvan Yılmaz Director

I certify that this thesis satisfies the requirements as a thesis for the degree of Master of Science in Banking and Finance.

Assoc. Prof. Dr. Salih Katircioglu Chair, Department of Banking and Finance

We certify that we have read this thesis and that in our opinion it is fully adequate in scope and quality as a thesis for the degree of Master of Science in Banking and Finance.

Asst. Prof. Dr. Nesrin Ozatac Supervisor

Examining Committee 1. Assoc. Prof. Dr. Salih Katircioglu 2. Asst. Prof. Dr. Eralp Bektas 3. Asst. Prof. Dr. Nesrin Ozatac

ABSTRACT

In Northern Cyprus, many if not all different bank services are being provided for their customers. Banking activities on the small Island in rather perfect and it is very flexible in satisfying and meeting the persistent wants of the general public. Currently, North Cyprus banks have gone ahead of traditional ways of banking. Newer products and services are being developed through electronic ways or electronic platforms (online banking), by using different delivery channels to reach the end users. The principle aim of this study is to analyze the empirical test of whether banks offering Internet banking are profitable, and to help fill essential space in knowledge concerning profitability, cost efficiency and other characteristics based on Banks perspectives for adopting internet banking system A panel data from 22 retail banks operating in Turkish Republic of Northern Cyprus (KKTC), comprising of 1 Public Bank, 14 Private Banks and 7 Foreign Branch Banks. These banks



References: Bielski, L. (2000, July). E-business models stress putting the customer first. ABA Banking Journal, 92(7), 67. [9] Carl Rutstein, (2006, June) Vice President, the Boston Consulting Group Daniel, E. (1999), “Provision of electronic banking in the UK and the republic of Ireland” International Journal of Bank Marketing, vol. 17 no. 2, 72-82. Furst, Karen, William W. Lang, and Daniel E. Nolle, (2002), Internet Banking: Development and Prospects, Program on Information Resources Policy Research, Harvard University [22] Hatice Jenkins, (2006) Article, Adopting internet banking service in a small island state: Assurance of bank service quality. A case Study of North Cyprus banks, vol. 17, No. 5, 2007.

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