Marketing Management- Marketing Plan
[Seoul-Rouy Korean Cuisine]
MARKETING MANAGEMENT
[5310520006] [5310520011] [5310520013] [5310520014] [5310520015] Pajjima Musikapart Intira Thipmon Hua Teik Yong Muna Jabir Ooi Chuen Seong
[2011]
Marketing Management
Seoul-Roy marketing Plan
1 Table of Contents
2 3 Introduction .......................................................................................................................................... 2 Company Summary ............................................................................................................................... 2 3.1 3.2 3.3 3.4 3.5 4 5 Company Overview ....................................................................................................................... 2 Location......................................................................................................................................... 2 2.1 Objective ................................................................................................................................. 3 2.2 Vision and Mission .................................................................................................................. 3 Startup Cost .................................................................................................................................. 4
Positioning............................................................................................................................................. 4 Situation Analysis .................................................................................................................................. 5 5.1 External Environment ................................................................................................................... 5 General Environment ............................................................................................................ 6 Competitor Environment
MARKETING MANAGEMENT
[5310520006] [5310520011] [5310520013] [5310520014] [5310520015] Pajjima Musikapart Intira Thipmon Hua Teik Yong Muna Jabir Ooi Chuen Seong
[2011]
Marketing Management
Seoul-Roy marketing Plan
1 Table of Contents
2 3 Introduction .......................................................................................................................................... 2 Company Summary ............................................................................................................................... 2 3.1 3.2 3.3 3.4 3.5 4 5 Company Overview ....................................................................................................................... 2 Location......................................................................................................................................... 2 2.1 Objective ................................................................................................................................. 3 2.2 Vision and Mission .................................................................................................................. 3 Startup Cost .................................................................................................................................. 4
Positioning............................................................................................................................................. 4 Situation Analysis .................................................................................................................................. 5 5.1 External Environment ................................................................................................................... 5 General Environment ............................................................................................................ 6 Competitor Environment