Marketing: Milk and Dutch Lady
EXECUTIVE SUMMARY
For generations, we at Dutch Lady Milk Industries Berhad have made it our business to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady Malaysia ranks as the leading dairy producer in Malaysia.
Generations of Malaysians have grown up on Dutch Lady dairy products. Remember that indispensable carton of Dutch Lady UHT Chocolate Milk that you always carried to school for recess time? Well, today, a brand new generation of young consumers is spoilt for choice with our extensive new range of growing up milk products. Dutch Lady 123 and 456 not only come enhanced with TT-Ratio Advance to aid in expanding your child’s attention span for better learning experience, it is also now fortified with 5 x DHA that is proven to aid in brain development. This range, together with Dutch Lady 6+ Growing Up Milk, come in the usual vanilla, honey and chocolate flavours that children enjoy most! While Dutch Lady Malaysia first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries Berhad’s extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation in our rapidly developing infant and child formula range is backed by extensive research both locally and internationally. Royal FrieslandCampina, our parent company in the Netherlands, is constantly funding efforts to investigate and discover ways to take your little one's nutrition to the next level.
The Dutch Lady range also extends far beyond familiar flagship products such as Dutch Lady UHT milk or Dutch Lady 123. Other delicious items from our company that may have found their way into your snack break at work - or even dessert at your favourite restaurant! - include JOY fruit juices, and the Low and 0% Fat eating and drinking yoghurt range. The latter, in particular, represent Dutch Lady's constant efforts to develop an increasing variety of enjoyable dairy-based treats
For generations, we at Dutch Lady Milk Industries Berhad have made it our business to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady Malaysia ranks as the leading dairy producer in Malaysia.
Generations of Malaysians have grown up on Dutch Lady dairy products. Remember that indispensable carton of Dutch Lady UHT Chocolate Milk that you always carried to school for recess time? Well, today, a brand new generation of young consumers is spoilt for choice with our extensive new range of growing up milk products. Dutch Lady 123 and 456 not only come enhanced with TT-Ratio Advance to aid in expanding your child’s attention span for better learning experience, it is also now fortified with 5 x DHA that is proven to aid in brain development. This range, together with Dutch Lady 6+ Growing Up Milk, come in the usual vanilla, honey and chocolate flavours that children enjoy most! While Dutch Lady Malaysia first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries Berhad’s extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation in our rapidly developing infant and child formula range is backed by extensive research both locally and internationally. Royal FrieslandCampina, our parent company in the Netherlands, is constantly funding efforts to investigate and discover ways to take your little one's nutrition to the next level.
The Dutch Lady range also extends far beyond familiar flagship products such as Dutch Lady UHT milk or Dutch Lady 123. Other delicious items from our company that may have found their way into your snack break at work - or even dessert at your favourite restaurant! - include JOY fruit juices, and the Low and 0% Fat eating and drinking yoghurt range. The latter, in particular, represent Dutch Lady's constant efforts to develop an increasing variety of enjoyable dairy-based treats