Marketing Mix

Marketing mix:

Definition – The marketing mix consists of the 4 main aspects of marketing, these include: • Price – Value, low price • Place – Stores = Superstores, online, retail • Promotion – advertising, offers • Product – Limited range of essential products • Processes – Customer service, revenue protection • People – design, accounts • Physical – bags, logo on trolleys

APPLE:
|Aspect |What it consists of |What the businesses do |
|Price |Providing Value at the lowest price possible |Apple Make each iPad mini for £150 and then sell them from £270+. This is the |
| | |lowest possible price they can sell the product for and still make a profit that |
| | |they use to develop future products. |
| | |Tesco buy their products in bulk which is cheap and then sell them for only a |
| | |little profit to make sure that the customers are satisfied with the low price of |
| | |their products. |
|Place |Selling in stores and online |Apple have an Apple website that they sell their products from. They also have a |
| | |retail store counterpart in which they sell their products from too. |
| |