Marketing Mix
Assignment On
“International Business”
Marketing Mix of Apple Inc.
Submitted To: Submitted By:
Prof. Uddeepan Chatterjee Mohit Malviya Abhishek Pratap Singh Anup Vijayan
Introduction
Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs.
After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew with it. In 1980 the company issued its initial public offering of investment stock.
Apple next introduced the MacIntosh Computer in 1983 during the Super Bowl. The computers desktop publishing features provided the foundation for future innovations that have become standard for the company. Today Apple, Inc has more than 33,000 employees and revenues exceeding 42 million dollars.
Marketing Mix of Apple is as follows:
Product * Portable Computers – including Mac products such as Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve * Servers – including Xserve, Xsan, MacOS X Ser, MobleMe. * Accessories – including MagicMouse, Keyboard, Led Cinema Display. * Wi-fi Based Stations - including Airport Express, Airport Extreme, Time Capsule. * Developer – including Developer Connection, Mac Program, iPhone Program. * iPod – including iPod Shuffle, iPod Nano, ipod Classic. * iPhone – including iPhone3GS, iPhone3G, iPad. * iTunes – including movies, TV shows, audio books, games. * Periphal products – including Printers, Storage devices, digital videos and cameras.
Price * Apple is a premium
“International Business”
Marketing Mix of Apple Inc.
Submitted To: Submitted By:
Prof. Uddeepan Chatterjee Mohit Malviya Abhishek Pratap Singh Anup Vijayan
Introduction
Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs.
After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew with it. In 1980 the company issued its initial public offering of investment stock.
Apple next introduced the MacIntosh Computer in 1983 during the Super Bowl. The computers desktop publishing features provided the foundation for future innovations that have become standard for the company. Today Apple, Inc has more than 33,000 employees and revenues exceeding 42 million dollars.
Marketing Mix of Apple is as follows:
Product * Portable Computers – including Mac products such as Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve * Servers – including Xserve, Xsan, MacOS X Ser, MobleMe. * Accessories – including MagicMouse, Keyboard, Led Cinema Display. * Wi-fi Based Stations - including Airport Express, Airport Extreme, Time Capsule. * Developer – including Developer Connection, Mac Program, iPhone Program. * iPod – including iPod Shuffle, iPod Nano, ipod Classic. * iPhone – including iPhone3GS, iPhone3G, iPad. * iTunes – including movies, TV shows, audio books, games. * Periphal products – including Printers, Storage devices, digital videos and cameras.
Price * Apple is a premium