Marketing Mix
“Developing and Managing a Tourism Enterprise”
Marta Fernandez
Student Number: 2139226 uwqfh
Unit Number/Code: D20131
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Table of Contents
Page
1. Introduction 3
1.1 New Tourism Enterprise Descripion and Plan
2. Survey 4
• 2.1 Survey 1
• 2.2 Survey 2
3. Feasibility Study 5
• 3.1 PEST ANALYSIS
• 3.2. SWOT ANALYSIS
• 3.3 PORTERS 5 FORCES ANALYSIS
4. Sources of Funding 8
5. Enterprise Plan 9
• 5.1 Staffing and Management
• 5.2 Motivation
6. Conclusions and Recommendations 10
Part two 11,12,13
1. Introduction
1.1 New Tourism Enterprise Descripion and Plan
This new Enterprise is to be established as part of the already existent Radison Hotel at Dublin Airport. The concept is to re-develop a quarter of the Hotel into a short-stay (maximum of 1 day) “Capsule” hotel aimed to satisfy the market for business and pleasure customers who require shorter stay options with access to the same hotel amenities that long stay cutomers would avail of such as Wifi and leisure and entertainment emenities. The rooms will be re-developed into very compact, basic rooms from a total of 50 average sized rooms to 200 capsule type, short stay rooms.
This model has been proven very effective by companies in the UK such as YOTEL who are based in Heathrow Airport and offer 16 square-metre rooms at an
Marta Fernandez
Student Number: 2139226 uwqfh
Unit Number/Code: D20131
[pic]
[pic]
Table of Contents
Page
1. Introduction 3
1.1 New Tourism Enterprise Descripion and Plan
2. Survey 4
• 2.1 Survey 1
• 2.2 Survey 2
3. Feasibility Study 5
• 3.1 PEST ANALYSIS
• 3.2. SWOT ANALYSIS
• 3.3 PORTERS 5 FORCES ANALYSIS
4. Sources of Funding 8
5. Enterprise Plan 9
• 5.1 Staffing and Management
• 5.2 Motivation
6. Conclusions and Recommendations 10
Part two 11,12,13
1. Introduction
1.1 New Tourism Enterprise Descripion and Plan
This new Enterprise is to be established as part of the already existent Radison Hotel at Dublin Airport. The concept is to re-develop a quarter of the Hotel into a short-stay (maximum of 1 day) “Capsule” hotel aimed to satisfy the market for business and pleasure customers who require shorter stay options with access to the same hotel amenities that long stay cutomers would avail of such as Wifi and leisure and entertainment emenities. The rooms will be re-developed into very compact, basic rooms from a total of 50 average sized rooms to 200 capsule type, short stay rooms.
This model has been proven very effective by companies in the UK such as YOTEL who are based in Heathrow Airport and offer 16 square-metre rooms at an