Marketing Mix
The Marketing Mix
Jessica Beazley
BUS 235 Introduction into Marketing
Lindsey Fosse
September 8, 2013
The Marketing Mix In today’s world, there is so many new products, and ways to promote the sale of the product. Have you ever wondered, why would a company come up with that idea or why would they market it that way? There is always a reason for each decision made. A product that is kind of new to the market that even has me under its wing is the Nabi tablets for kids. Fuhu Inc. has developed a different Nabi tablet for each age level of kids. There is the Nabi Jr. for kids aged three through five, Nabi 2 which is designed for kids ages four through ten, and the Nabi XD for kids aged ten through fourteen. Each tablet has features that customers care about such as: parental controls, learning device, internet capability, and design. Some nice things that distinguish the Nabi from competitors is that these tablets teach kids to make good choices, academically sound, streams music and tv, over five hundred apps that are mom approved, wireless syncing, and has cloud backup. Consumers choose this product by researching and comparing others to this brand. When all reviews have been read this is the best noted tablet for children. The product is branded with the name Nabi, and with its special design that is designed tough for kids who accidently drop it. Price is a big issue when pricing tablets for children, because parents want something good for their children, but something that will not break the bank. The Nabi is priced at an average price, when compared to other tablets at the same level. The tablet for the youngest children are one hundred dollars and then go up from there to one hundred sixty dollars for the Nabi 2 and two hundred seventy for the Nabi XD. The rationale for employing pricing strategy is supply and demand. It depends on the demand for the product and the cost to make it. It does not matter if you buy the Nabi tablet in bulk or not,
Jessica Beazley
BUS 235 Introduction into Marketing
Lindsey Fosse
September 8, 2013
The Marketing Mix In today’s world, there is so many new products, and ways to promote the sale of the product. Have you ever wondered, why would a company come up with that idea or why would they market it that way? There is always a reason for each decision made. A product that is kind of new to the market that even has me under its wing is the Nabi tablets for kids. Fuhu Inc. has developed a different Nabi tablet for each age level of kids. There is the Nabi Jr. for kids aged three through five, Nabi 2 which is designed for kids ages four through ten, and the Nabi XD for kids aged ten through fourteen. Each tablet has features that customers care about such as: parental controls, learning device, internet capability, and design. Some nice things that distinguish the Nabi from competitors is that these tablets teach kids to make good choices, academically sound, streams music and tv, over five hundred apps that are mom approved, wireless syncing, and has cloud backup. Consumers choose this product by researching and comparing others to this brand. When all reviews have been read this is the best noted tablet for children. The product is branded with the name Nabi, and with its special design that is designed tough for kids who accidently drop it. Price is a big issue when pricing tablets for children, because parents want something good for their children, but something that will not break the bank. The Nabi is priced at an average price, when compared to other tablets at the same level. The tablet for the youngest children are one hundred dollars and then go up from there to one hundred sixty dollars for the Nabi 2 and two hundred seventy for the Nabi XD. The rationale for employing pricing strategy is supply and demand. It depends on the demand for the product and the cost to make it. It does not matter if you buy the Nabi tablet in bulk or not,