marketing mix
Marketing Mix Assignment
9/25/2013
MBA500
Coca Cola has a wide range of products which follow a specific strategy based on delivery channel and product. Their offerings span a wide range of beverages including: Dasani water, Minute Maid juices, Powerade sport drinks, Vitamin Water, and the classic Coke and Sprite soft drinks just to name a few. According to the Coca Cola website there are 3500+ products available worldwide.1 For purpose of this exercise I will focus on the Classic soft drinks including Coke and Sprite etc.
Product
Coca Cola’s soft drink Coke is known worldwide and one of the most recognized products in the world. The product is not just any soft drink. There is a core benefit provided when consumers purchase Coke and that is the universal familiarity of the product i.e. the Coca Cola brand. You know when you open a bottle what it will taste like and that the Coke formula will be in the bottle or can. Coca Cola was ranked by Interbrand as the World’s most Valuable Brand with a 2012 value of $77.8 billion.2
Price
The price of obtaining a bottle, can, or glass of Coca Cola varies depending on where and when you are buying the product. The overall sacrifice a consumer must make is mostly monetary as Coca Cola’s distribution channels make obtaining their product very easy. I would be surprised to find consumers who would have trouble accessing one of Coca Cola’s many distribution channels.
Place
There are many places that consumers can purchase Coca Cola. Coca Cola seems to saturate the market with distribution of their product wherever they decide to operate. They sell their product in supermarkets, convenience stores, gas stations, restaurants, stadiums, sporting arena’s and even vending machines all over the world. Coca Cola has over 23 million retail customer outlets worldwide!3
Promotion
It is amazing how well recognized the Coca Cola brand is well known and a great deal of credit for that goes to their advertising. The promotion
9/25/2013
MBA500
Coca Cola has a wide range of products which follow a specific strategy based on delivery channel and product. Their offerings span a wide range of beverages including: Dasani water, Minute Maid juices, Powerade sport drinks, Vitamin Water, and the classic Coke and Sprite soft drinks just to name a few. According to the Coca Cola website there are 3500+ products available worldwide.1 For purpose of this exercise I will focus on the Classic soft drinks including Coke and Sprite etc.
Product
Coca Cola’s soft drink Coke is known worldwide and one of the most recognized products in the world. The product is not just any soft drink. There is a core benefit provided when consumers purchase Coke and that is the universal familiarity of the product i.e. the Coca Cola brand. You know when you open a bottle what it will taste like and that the Coke formula will be in the bottle or can. Coca Cola was ranked by Interbrand as the World’s most Valuable Brand with a 2012 value of $77.8 billion.2
Price
The price of obtaining a bottle, can, or glass of Coca Cola varies depending on where and when you are buying the product. The overall sacrifice a consumer must make is mostly monetary as Coca Cola’s distribution channels make obtaining their product very easy. I would be surprised to find consumers who would have trouble accessing one of Coca Cola’s many distribution channels.
Place
There are many places that consumers can purchase Coca Cola. Coca Cola seems to saturate the market with distribution of their product wherever they decide to operate. They sell their product in supermarkets, convenience stores, gas stations, restaurants, stadiums, sporting arena’s and even vending machines all over the world. Coca Cola has over 23 million retail customer outlets worldwide!3
Promotion
It is amazing how well recognized the Coca Cola brand is well known and a great deal of credit for that goes to their advertising. The promotion