Marketing Mix
NTRODUCTION TO THE INDUSTRY
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized.
The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weightage to the tourism industry in their national development agenda.
Tourism statistics:
i. The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion worldwide. ii. The travel and tourism industry generates about 11% of world GDP and 200 million jobs across the global economy.
TOURISM INDUSTRY IN INDIA
Indian Tourism industry is one of the most important export industries of the country. Although the international tourist inflow is relatively low, India has found tourism emerging as an important sector of its economy.
Recent statistics have revealed that during the first quarter of 2006, the performance of the tourism industry has been very encouraging which has registered an 11% increase in foreign tourist arrivals.
India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China, Japan, Thailand, Malaysia and Canada.
About the company
The Kuoni Travel Group, India, is the country’s largest travel and Tourism Company and a 100% subsidiary Kuoni Travel Holding.
Kuoni India’s vision focuses on providing all travel and travel-related services to travellers from, within and to India.
Kuoni Travel Group, India was formed when Kuoni Travel Holding, Switzerland acquired 100% equity in SOTC on May 22nd, 1997. The Company was renamed Kuoni Travel (India) Ltd. SOTC World Famous Tours became a valued brand.
Kuoni Travel (India) Ltd. became India’s largest travel company with the acquisition of SITAWorld Travel a
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized.
The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weightage to the tourism industry in their national development agenda.
Tourism statistics:
i. The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion worldwide. ii. The travel and tourism industry generates about 11% of world GDP and 200 million jobs across the global economy.
TOURISM INDUSTRY IN INDIA
Indian Tourism industry is one of the most important export industries of the country. Although the international tourist inflow is relatively low, India has found tourism emerging as an important sector of its economy.
Recent statistics have revealed that during the first quarter of 2006, the performance of the tourism industry has been very encouraging which has registered an 11% increase in foreign tourist arrivals.
India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China, Japan, Thailand, Malaysia and Canada.
About the company
The Kuoni Travel Group, India, is the country’s largest travel and Tourism Company and a 100% subsidiary Kuoni Travel Holding.
Kuoni India’s vision focuses on providing all travel and travel-related services to travellers from, within and to India.
Kuoni Travel Group, India was formed when Kuoni Travel Holding, Switzerland acquired 100% equity in SOTC on May 22nd, 1997. The Company was renamed Kuoni Travel (India) Ltd. SOTC World Famous Tours became a valued brand.
Kuoni Travel (India) Ltd. became India’s largest travel company with the acquisition of SITAWorld Travel a