Marketing Mix Analysis
Colgate Toothpaste
MARKETING MIX ANALYSIS
“Stronger Say Bhe Strong Mera COLGATE”
Introduction:
Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced by a range of microenvironmental factors. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.
In our point of view Colgate management is using very good strategies regarding its product, place price & promotion.
Colgate is very good product for the protection of teeth. As teeth is important part of the human body so they need more protection. For this Colgate is very good toothpaste and its company is trying to improve its quality with the association of doctors.
Where as the price of Colgate is concerned. It is very much affordable for every consumer. Anyone can buy it from anywhere and any kind of departmental store. The strategy made for the pricing is very good. The company keeps in view the purchasing power of the customers.
Colgate is promoted on all & every kind of media. The strategy being followed by the management is to make the people aware of its product. So, Colgate-Palmolive has promoted it on TV and print media as well.
The distribution of Colgate is very intensive and it uses the channels which are very quick and sale intensive. So, every one can buy it from nearest stores.
Where as the of the Colgate are concerned it provides greater protection against germs. Its one product Colgate Gel makes the teeth well look shining & white.
Colgate positions its product in the eyes of customers comparing with the other competitors’ products, that it is very useful for the teeth as well as for gums. Its positioning is very strong as many customers get attracted towards it.
Product:
A product is a set of tangible and intangible attributes which may include packaging, color, price, quality
MARKETING MIX ANALYSIS
“Stronger Say Bhe Strong Mera COLGATE”
Introduction:
Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced by a range of microenvironmental factors. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.
In our point of view Colgate management is using very good strategies regarding its product, place price & promotion.
Colgate is very good product for the protection of teeth. As teeth is important part of the human body so they need more protection. For this Colgate is very good toothpaste and its company is trying to improve its quality with the association of doctors.
Where as the price of Colgate is concerned. It is very much affordable for every consumer. Anyone can buy it from anywhere and any kind of departmental store. The strategy made for the pricing is very good. The company keeps in view the purchasing power of the customers.
Colgate is promoted on all & every kind of media. The strategy being followed by the management is to make the people aware of its product. So, Colgate-Palmolive has promoted it on TV and print media as well.
The distribution of Colgate is very intensive and it uses the channels which are very quick and sale intensive. So, every one can buy it from nearest stores.
Where as the of the Colgate are concerned it provides greater protection against germs. Its one product Colgate Gel makes the teeth well look shining & white.
Colgate positions its product in the eyes of customers comparing with the other competitors’ products, that it is very useful for the teeth as well as for gums. Its positioning is very strong as many customers get attracted towards it.
Product:
A product is a set of tangible and intangible attributes which may include packaging, color, price, quality