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Marketing Mix and Pestle Analysis of Mcdonalds in India

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Marketing Mix and Pestle Analysis of Mcdonalds in India
Mc Donald

Mc Donald Corporation based in New York is the biggest chain of fast food restaurants world wide. With over 70 years of industry experience the logo of the outlets perform well in these global destinations by providing burgers, chicken products, French fries, break fast, salads, shakes, soft drinks and desserts. McDonald India - a subsidiary of McDonald USA, is a joint venture company namely Co naught Plaza restaurants and Hard castle restaurants. Mc Donald’s have 50% equity share in both Joint Ventures. The former takes care of the Northern Markets and the latter looks after the western operations in India. The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point of purchase is Mc Donald. Mc Donald has become an integral part of today’s Indian metros. PESTLE ANALYSIS Pestle analysis is the done to analyze the macro environmental factors of a company or Industry. Political Factors The operation of any international company would be influenced by the local regional policy and rules. Similarly Mc Donald’s India is influenced by the policies and regulations in this sector. The regulatory authority of the Hospitality industry in India monitors the operation of the Mc Donald chain and ensures that there is no deviation from the prescribed policy. It includes the non-usage of harmful chemicals, proper processing of the raw materials, ensuring the quality of the materials used etc. Mc Donald’s operate on their prescribed methodology so as to ensure that they stand in the line of safety in all aspects. It includes the daily operation, healthiness, labour force protection, environmental problems etc. Following these aspects strictly in necessary for continuing the license of the group. Mc Donald’s will have tax obligations as per the applicable procedure. Mc Donald’s need to closely monitor the changes in the rules and regulations in India, especially changes in the FDI policies.
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