Marketing Mix for Samsung Galaxy S4
INTRODUCTION
Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines, in the past few years it has been by far the greatest contributor to Samsung’s global sales (Samsung.com). The Samsung Galaxy S Series of smart phones was introduced into the market in 2010 as their flagship smart phone product, running the Google provided Android operating system. The original Galaxy was replaced by the Galaxy SII and subsequently the Galaxy SIII, both of which were extremely successful worldwide. The market has become a lot more competitive since the introduction of the original Galaxy S and much is expected from the latest in the S Series in their latest product the Galaxy S4.N
Marketing plan for SAMSUNG GALAXY S4 1. EXECUTIVE SUMMARY
Samsung is a company that has been steadily growing throughout the past decade. The following report will help Samsung maintain the growth that has been enjoyed in the past, with a strong emphasis on the growth of the MP3/PMP division. By analyzing customers and what they want, strategies can be deviced as to how Samsung can increase their share of the MP3/PMP market. Furthermore, by comparing Samsung's strengths and weaknesses to that of the competition, opportunities can be identified and capitalized on. Studying things such as the mediums by which customers will receive information about MP3 products has also proved useful, and can serve as a guide to how much emphasis should be placed on each channel. By combining all of this information, a marketing plan can be developed to help the overall growth of the MP3/PMP division, which will benefit Samsung as a whole.
Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA and others “GALAXY-S4” can compete because this product offers a unique combination of features at a value-added price. SAMSUNG is targeting specific segments in the consumer and the business
Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines, in the past few years it has been by far the greatest contributor to Samsung’s global sales (Samsung.com). The Samsung Galaxy S Series of smart phones was introduced into the market in 2010 as their flagship smart phone product, running the Google provided Android operating system. The original Galaxy was replaced by the Galaxy SII and subsequently the Galaxy SIII, both of which were extremely successful worldwide. The market has become a lot more competitive since the introduction of the original Galaxy S and much is expected from the latest in the S Series in their latest product the Galaxy S4.N
Marketing plan for SAMSUNG GALAXY S4 1. EXECUTIVE SUMMARY
Samsung is a company that has been steadily growing throughout the past decade. The following report will help Samsung maintain the growth that has been enjoyed in the past, with a strong emphasis on the growth of the MP3/PMP division. By analyzing customers and what they want, strategies can be deviced as to how Samsung can increase their share of the MP3/PMP market. Furthermore, by comparing Samsung's strengths and weaknesses to that of the competition, opportunities can be identified and capitalized on. Studying things such as the mediums by which customers will receive information about MP3 products has also proved useful, and can serve as a guide to how much emphasis should be placed on each channel. By combining all of this information, a marketing plan can be developed to help the overall growth of the MP3/PMP division, which will benefit Samsung as a whole.
Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA and others “GALAXY-S4” can compete because this product offers a unique combination of features at a value-added price. SAMSUNG is targeting specific segments in the consumer and the business