Marketing Mix of Frozena French Fries

University of Tunis I
Faculty of Humanities and social Science of Tunis
Department of English

Frozena (French Fries ) marketing mix at Al Rihab Company for International Trade

Imen Bouhajeb
ID:07078022
An internship report presented in partial fulfillment of the requirements of the degree license vocational master of applied English language.
Submitted to: Mrs. Lassadi Boutheina
November 2012

Acknowledgments:

I would like to express my sincere gratitude to my parents, my son, Mr Amir Wagih Saad my training supervisor at El Rihab company & my supervisor Mrs. Lassadi Boutheina in supporting me in my study.

Table of Contents:
Acknowledgments:………………………………………………………………………………p.2
Introduction………………………………………………………………………………………p4 I-Part one: Report 1.Description of the Internship and the company’s background…………………………...p 5-6 2.Activities accomplished during the internship……………………………………………...p 7-8
II- Part two:Frozena Marketing mix 1.Product…………………………………………………………………………………….p.9 2.Price………………………………………………………………………………………..p 10 3.Promotion………………………………………………………………………………….p11 4.Place……………………………………………………………………………………….p11 5 .Package……………………………………………………………………………………p12 III- Frozena SWOT analysis………………………………………………………………….p13 IV) .Frozena market share……………………………………………………………………..p14
III- Part 3 : Reflection……………………………………………………………………p15-19
Conclusion……………………………………………………………………………………... p20
Table of figures ……. ………………………………………………………………………...p 21
Bibliography…………………………………………………………………………………..p.22

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Introduction
This report is about my internship at Al Rihab company covering the period of two months from July to August 2012 El Rihab company is an Egyptian company was set up in 1982 and estimated to be 10000000.00 $.It exports Frozena French fries by 705600.00 $ per year the

Bibliography: Websites http://www.frozenafoods.com/ http://www.alrehabeg.com/ http://www.wikipedia.com/ Dictinary: Oxford Business English Dictinary ,2005