Marketing Mix of Haeir
A
REPORT
ON
-------------------------------------------------
“MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS, WASHING MACHINES AND AIR CONDITIONERS SEGMENT”
SUBMITTED BY
ROSHAN KUMAR CHOUBEY
ENROLLMENT NO: 07BS3117
BATCH OF 2009
A
REPORT
ON
-------------------------------------------------
“MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS, WASHING MACHINES AND AIR CONDITIONERS SEGMENT”
By
ROSHAN KUMAR CHOUBEY
A Report Submitted In Partial Fulfillment Of The Requirements Of MBA Program
Distribution List: * Prof. Rajesh Rout
(Faculty Guide) * Mr. Ashish Mohanta
(Company Guide)
CONTENTS: SERIALNO. | CONTENTS | PAGE NO. | 1. | ABSTRACT | 7 | 2. | INTRODUCTION: * ABOUT THE TOPIC * ALL ABOUT THE PROJECT * RESEARCH OBJECTIVES | 9 | 3. | METHODOLOGY | 12 | 4. | LIMITATIONS | 15 | 5. | MARKETING MIX STARETEGIES * THE MARKETING MIX INGREDIENT FOR SUCCESS * APPLIANCES MARKET OPPORTUNITIES * INDUSTRIAL STRUCTURE AND DEVELOPMENT | 16 | 6. | BRAND AWARENESS * CUSTOMER AWARENESS SURVEY ANALYSIS * DEALERS INTERACTION | 20 | 7. | ANALYSIS AND PRODUCT MAPPING * REFRIGERATORS * WASHING MACHINES * AIR CONDITIONERS | 30 | 8. | PLACE * COMPETITORS PRESENCE IN ORISSA * BRAND WISE MAJOR DEALER MAPPING IN BHUBANESWAR * SERVICE MAPPING | 64 | 12. | PROMOTION * LG AND SAMSUNG INNOVATIVE PROMOTIONAL AND ADVERTISEMENT INITIATIVES * PRINT ADVERTISEMENT ANALYSIS OF DIFFERENT BRANDS * BTL ACTIVITIES OF ALL BRANDS IN BHUBANESWAR. | 72 | 9. | PRICE | 82 | 10. | CONCLUSION AND RECOMANDATIONS | 85 |
List of figures CONTENT PAGE NUMBER BRAND AWRENESS SURVEY 1. Currently Purchased Item 20 2. Customer Preferred Brand In Last Purchase 21 3. Factors Affecting The Preference Of Preferred Brand 21 4. Brand
REPORT
ON
-------------------------------------------------
“MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS, WASHING MACHINES AND AIR CONDITIONERS SEGMENT”
SUBMITTED BY
ROSHAN KUMAR CHOUBEY
ENROLLMENT NO: 07BS3117
BATCH OF 2009
A
REPORT
ON
-------------------------------------------------
“MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS, WASHING MACHINES AND AIR CONDITIONERS SEGMENT”
By
ROSHAN KUMAR CHOUBEY
A Report Submitted In Partial Fulfillment Of The Requirements Of MBA Program
Distribution List: * Prof. Rajesh Rout
(Faculty Guide) * Mr. Ashish Mohanta
(Company Guide)
CONTENTS: SERIALNO. | CONTENTS | PAGE NO. | 1. | ABSTRACT | 7 | 2. | INTRODUCTION: * ABOUT THE TOPIC * ALL ABOUT THE PROJECT * RESEARCH OBJECTIVES | 9 | 3. | METHODOLOGY | 12 | 4. | LIMITATIONS | 15 | 5. | MARKETING MIX STARETEGIES * THE MARKETING MIX INGREDIENT FOR SUCCESS * APPLIANCES MARKET OPPORTUNITIES * INDUSTRIAL STRUCTURE AND DEVELOPMENT | 16 | 6. | BRAND AWARENESS * CUSTOMER AWARENESS SURVEY ANALYSIS * DEALERS INTERACTION | 20 | 7. | ANALYSIS AND PRODUCT MAPPING * REFRIGERATORS * WASHING MACHINES * AIR CONDITIONERS | 30 | 8. | PLACE * COMPETITORS PRESENCE IN ORISSA * BRAND WISE MAJOR DEALER MAPPING IN BHUBANESWAR * SERVICE MAPPING | 64 | 12. | PROMOTION * LG AND SAMSUNG INNOVATIVE PROMOTIONAL AND ADVERTISEMENT INITIATIVES * PRINT ADVERTISEMENT ANALYSIS OF DIFFERENT BRANDS * BTL ACTIVITIES OF ALL BRANDS IN BHUBANESWAR. | 72 | 9. | PRICE | 82 | 10. | CONCLUSION AND RECOMANDATIONS | 85 |
List of figures CONTENT PAGE NUMBER BRAND AWRENESS SURVEY 1. Currently Purchased Item 20 2. Customer Preferred Brand In Last Purchase 21 3. Factors Affecting The Preference Of Preferred Brand 21 4. Brand
References: 10. “Haier we go” The Pioneer, New Delhi, November 24, 2005 11