Marketing Mix Of Louis Vuitton And Gucci Marketing Essay
Marketing Mix Of Louis Vuitton And Gucci Marketing
Essay
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Louis Vuitton, a famous French brand, was created by a leather designer named Louis Vuitton (18211892). In 1837, 16-year-old Louis Vuitton left his hometown, to Paris to pack for the elite. He opened his first store in London and made the production with high-skilled. Thus make Louis Vuitton become the most delicate symbol of leather traveling articles. A century later, it is a leader in the field of leather goods and also was a favorite in polite society. It includes clothing, shoes, jewelry and so on. (Louis
Vuitton inc, 2010). In 1987, Louis Vuitton and Moet Hennessy merging into prevent LVMH Group.
In 1906, Gucci Augustine chi established the Gucci brand and named it after himself. Products of
Gucci include fashion, leather goods, and watches. (Gucci inc, 2010) Gucci with its high fashion, sexy style popular around the world. As a symbol of status and wealth, it is a love of rich society. Now, Gucci is Italy's largest fashion group.
1.2 Theory
1.2.1 Market Segmentation.
Market segmentation can be defined as dividing different groups with similar chrematistic in the market.
Business accord different features to product and services for each of them. (Hall et al 2008 p66)
1.22 Marketing Mix
In order to market its products effectively and meet its customers' needs. Business must consider its marketing mix. (Hall et al 2008 p75) Mastering four main parts of marketing mix plays a vital role in business, product, price, promotion and place.
1.3 Aims
The aims of this report are to analyze the information of Louis Vuitton and Gucci to compare their differences. The comparison will focus on their differences in market segmentation and marketing mix, especially in Chinese market .
2.Findings
17 years ago, Louis Vuitton as one of the first luxury brands to enter Chinese market open its first store in Beijing. At that time,
Essay
ukessays.com /essays/marketing/marketing-mix-of-louis-vuitton-and-gucci-marketing-essay.php
Louis Vuitton, a famous French brand, was created by a leather designer named Louis Vuitton (18211892). In 1837, 16-year-old Louis Vuitton left his hometown, to Paris to pack for the elite. He opened his first store in London and made the production with high-skilled. Thus make Louis Vuitton become the most delicate symbol of leather traveling articles. A century later, it is a leader in the field of leather goods and also was a favorite in polite society. It includes clothing, shoes, jewelry and so on. (Louis
Vuitton inc, 2010). In 1987, Louis Vuitton and Moet Hennessy merging into prevent LVMH Group.
In 1906, Gucci Augustine chi established the Gucci brand and named it after himself. Products of
Gucci include fashion, leather goods, and watches. (Gucci inc, 2010) Gucci with its high fashion, sexy style popular around the world. As a symbol of status and wealth, it is a love of rich society. Now, Gucci is Italy's largest fashion group.
1.2 Theory
1.2.1 Market Segmentation.
Market segmentation can be defined as dividing different groups with similar chrematistic in the market.
Business accord different features to product and services for each of them. (Hall et al 2008 p66)
1.22 Marketing Mix
In order to market its products effectively and meet its customers' needs. Business must consider its marketing mix. (Hall et al 2008 p75) Mastering four main parts of marketing mix plays a vital role in business, product, price, promotion and place.
1.3 Aims
The aims of this report are to analyze the information of Louis Vuitton and Gucci to compare their differences. The comparison will focus on their differences in market segmentation and marketing mix, especially in Chinese market .
2.Findings
17 years ago, Louis Vuitton as one of the first luxury brands to enter Chinese market open its first store in Beijing. At that time,