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Marketing Mix of Mcdonalds

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Marketing Mix of Mcdonalds
Marketing Mix

Marketing mix must focus on the product, pricing, promotion, and placement of item in order to make it successful. Marketing strategies must feature customer orientation, input, and accessibility in the fight to the top of the market. McDonald's is no different. An example of this is illustrated with a comparison of McDonalds and Wendy's. At first glance, they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However, looking closer, one can recognize that McDonald's primary target market is children ages 3-11 and their parents. McDonald's understood that the parent was making the purchasing decision, most likely based on price.

What McDonald's marketing executives did was ingenious. They put a $.50 toy in with the hamburger, french fries, and drink and gave it a special name, the "Happy Meal". Then McDonald's marketed the Happy Meal to the kids. If you have you ever asked your child where to buy a Happy Meal, they will tell you that there is only one place you can buy one, and that is at Fun McFactsWhen Was Your McDonald's
Favorite Introduced?

1955 - Hamburgers, cheeseburgers, fries, shakes, soft drinks, coffee and milk

1963 -Filet-O-Fish

1968 -Big Mac and Hot Apple Pie

1973 -Quarter Pounder and Egg McMuffin

1974 -McDonaldland Cookies

1977 -Breakfast Menu

1978 -Sundaes

1979 -Happy Meals

1983 -Chicken McNuggets

1986 -Biscuit Sandwiches

1987 -Salads

1998 -McFlurry Desserts

1999 -Breakfast Bagels

2000 -Chicken McGrill and Crispy Chicken

2001 -Big N' Tasty

2003 -Premium Salads, Newman's Own® salad dressings and McGriddles

2004 -2004 Chicken Selects® Premium Breast Strips

McDonald's.
McDonald's has Ronald McDonald, playgrounds or PlayPlaces, "Happy Meals," and fun advertisements with brightly colored "Fry Guys" or the "Cheese Burgerler". Contrastingly, Wendy's targets a more adult market and the restaurants represent a more mature atmosphere with carpet floors and
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