Marketing Mix of Shampoo
Product
BaWang Man’s Anit-hair Fall Shampoo
Introduction
The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem.
Market Segmentation
1. Demographic segmentation
Age: Over 30 years old
Gender: Male
Income: Middle income level
Race: Chinese???
2. Psychographic segmentation - Lifestyle
The people who trust Chinese herbs more than western medicine and avoiding chemical products.
3. Behavioral segmentation - Benefit
The customers can prevent hair fall after used this shampoo. They can have greater confidence and better image since he would not suffer from hair fall problem.
Consider personal health
Target customer
Over 30 years old men, who are middle income level, preventing hair fall problem.
User Status: Potential users, regular users
4Ps
1. Product
I am going to talk about the product of marketing mix for these shampoos. Product is plays a principle roles in marketing mix. Now, I would like to elaborate by levels of product and product classification.
First, I want to talk about the BAWANG Man’s Anit-hair Fall Shampoo. The core benefit of the shampoo is that the customers can prevent hair fall problems after they use.
The actual product of the shampoo: The outlook of the package is black and golden, which can give customer a noble, mysterious and grand image. On the other hand, there is a spokesman who is Jacky Chan on the package. And the name ‘BAWANG’ can give customers a powerful and royal image.
For the product classifications, we think it is a specialty product. It means the unique or branded consumer products that buyer willing to make a special purchase effort. It is a specific product because it is especially for men. Nowadays, lots of men are suffering the hair fall problem. Even the price is more expensive when comparing with
BaWang Man’s Anit-hair Fall Shampoo
Introduction
The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem.
Market Segmentation
1. Demographic segmentation
Age: Over 30 years old
Gender: Male
Income: Middle income level
Race: Chinese???
2. Psychographic segmentation - Lifestyle
The people who trust Chinese herbs more than western medicine and avoiding chemical products.
3. Behavioral segmentation - Benefit
The customers can prevent hair fall after used this shampoo. They can have greater confidence and better image since he would not suffer from hair fall problem.
Consider personal health
Target customer
Over 30 years old men, who are middle income level, preventing hair fall problem.
User Status: Potential users, regular users
4Ps
1. Product
I am going to talk about the product of marketing mix for these shampoos. Product is plays a principle roles in marketing mix. Now, I would like to elaborate by levels of product and product classification.
First, I want to talk about the BAWANG Man’s Anit-hair Fall Shampoo. The core benefit of the shampoo is that the customers can prevent hair fall problems after they use.
The actual product of the shampoo: The outlook of the package is black and golden, which can give customer a noble, mysterious and grand image. On the other hand, there is a spokesman who is Jacky Chan on the package. And the name ‘BAWANG’ can give customers a powerful and royal image.
For the product classifications, we think it is a specialty product. It means the unique or branded consumer products that buyer willing to make a special purchase effort. It is a specific product because it is especially for men. Nowadays, lots of men are suffering the hair fall problem. Even the price is more expensive when comparing with