Marketing Mix Strategies for Maggi
1.0 Introduction In year 1872, the factory job was created for women during the industrial revolution in Switzerland. Therefore, women were busy and have not enough time to prepare meals for their family. Julius Maggi, who took over his father’s mill, was requested to create a vegetable food product that would be quick to prepare and easy to digest. Maggi noodle was the first that contain protein rich legume meal to the market and followed by readymade soup based on legume meal in 1886. Maggi had merged with Nestle family in 1947 and launched in 1980 by Nestle group of companies.
The nature of Maggi is Food Company. The products involve soups, sauces and instant noodles. The mission of Maggi is to become an inspiring growth partner that delivers creative, branded food and beverage solutions enabling operators to innovate, and delight consumers. Vision of Maggi is Nestle Norden’s aim, is to meet the various need of the consumer every day by marketing and selling food of a consistently high quality. Three objectives of Maggi are good to know, which means factual information on nutrition content, good to remember, means that the tips for healthy lifestyle, cooking and diet, and good to talk, means consumer call to their consumer services teams or log on their website. The target customers of Maggi noodles are kids, youth and working women, but the biggest consumer is children.
2.0 The Marketing Mix Strategies
2.1 Product Strategy
2.1.1 Product Classification Maggi noodles is a consumer product that bought by final consumer for personal consumption. Nestle had positioned Maggi as a convenience food product. Consumers bought Maggi noodles frequently with lower price. There are many purchase locations for consumers to buy Maggi. For example is 7-eleven.
2.1.2 Product and Service Decisions
Product Attribute
Maggi noodles recognized the need of consumers with provide quality food and convenient at once. It is a “fast relief from hunger” product. Maggi
The nature of Maggi is Food Company. The products involve soups, sauces and instant noodles. The mission of Maggi is to become an inspiring growth partner that delivers creative, branded food and beverage solutions enabling operators to innovate, and delight consumers. Vision of Maggi is Nestle Norden’s aim, is to meet the various need of the consumer every day by marketing and selling food of a consistently high quality. Three objectives of Maggi are good to know, which means factual information on nutrition content, good to remember, means that the tips for healthy lifestyle, cooking and diet, and good to talk, means consumer call to their consumer services teams or log on their website. The target customers of Maggi noodles are kids, youth and working women, but the biggest consumer is children.
2.0 The Marketing Mix Strategies
2.1 Product Strategy
2.1.1 Product Classification Maggi noodles is a consumer product that bought by final consumer for personal consumption. Nestle had positioned Maggi as a convenience food product. Consumers bought Maggi noodles frequently with lower price. There are many purchase locations for consumers to buy Maggi. For example is 7-eleven.
2.1.2 Product and Service Decisions
Product Attribute
Maggi noodles recognized the need of consumers with provide quality food and convenient at once. It is a “fast relief from hunger” product. Maggi