Marketing: Nonverbal Communication and Reflective Thinking
Chapter 1
Career Success Begins With Communication Skills
Multiple Choice
1. One of the fastest ways to ensure your career success is to a. learn how to design Web pages. b. post a persuasive résumé online. c. develop excellent communication skills. d. invite your boss out to lunch periodically.
ANS: c REF: p. 2 TYPE: Con DIF: 3 TOP: Communication Skills: Your Ticket to Work or Your Ticket Out the Door NOT: Developing excellent communication skills is one of the fastest ways to ensure your career success. AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion
2. On the job you are more likely to be taken seriously and promoted if you a. look and sound professional. b. frame your degree or certificate and hang it on your office or cubicle wall. c. appear to be busy even when you’re not really doing anything. d. do all of the above.
ANS: a REF: pp. 4-5 TYPE: Con DIF: 3 TOP: Professionalism Counts With Employers NOT: If you look and sound professional while working, you are more likely to be taken seriously and promoted. AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion
3. Because the U.S. economy is increasingly _____________ based, education is extremely important. a. politically b. production c. knowledge d. labor
ANS: c REF: p. 9 TYPE: Con DIF: 3 TOP: How Does Your Education Affect Your Income? NOT: Because the U.S. economy is increasingly knowledge based, education is extremely important. Two thirds of all new jobs require some kind of postsecondary education. AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion
4. Major trends in today’s dynamic world of work include increased emphasis on self-directed work groups and virtual teams, heightened global competition, innovative communication technologies, new work environments, and focus on a. creating an entirely online presence. b. promoting from within.
Career Success Begins With Communication Skills
Multiple Choice
1. One of the fastest ways to ensure your career success is to a. learn how to design Web pages. b. post a persuasive résumé online. c. develop excellent communication skills. d. invite your boss out to lunch periodically.
ANS: c REF: p. 2 TYPE: Con DIF: 3 TOP: Communication Skills: Your Ticket to Work or Your Ticket Out the Door NOT: Developing excellent communication skills is one of the fastest ways to ensure your career success. AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion
2. On the job you are more likely to be taken seriously and promoted if you a. look and sound professional. b. frame your degree or certificate and hang it on your office or cubicle wall. c. appear to be busy even when you’re not really doing anything. d. do all of the above.
ANS: a REF: pp. 4-5 TYPE: Con DIF: 3 TOP: Professionalism Counts With Employers NOT: If you look and sound professional while working, you are more likely to be taken seriously and promoted. AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion
3. Because the U.S. economy is increasingly _____________ based, education is extremely important. a. politically b. production c. knowledge d. labor
ANS: c REF: p. 9 TYPE: Con DIF: 3 TOP: How Does Your Education Affect Your Income? NOT: Because the U.S. economy is increasingly knowledge based, education is extremely important. Two thirds of all new jobs require some kind of postsecondary education. AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion
4. Major trends in today’s dynamic world of work include increased emphasis on self-directed work groups and virtual teams, heightened global competition, innovative communication technologies, new work environments, and focus on a. creating an entirely online presence. b. promoting from within.