Marketing Objectives
Contents
Executive Summary … …………………… ……………...……………………………… 3
Introduction ……………………………………………...…………………………………4
Methodology ……………………………………………………………………………… 5
Body of Assignment
Task 01…………………………………………………………………………………… 6
1. Zaid Tea Company………………………………………………………………………6
1.1 About Zaid Tea…………………………………………………………………………6
1.2 Products and Main Brands…………………………………………………..…………7
1.3 Services………………...………………………………………………….……………8
Task 02……………………………………………………………………..……………….9
1. What Is Marketing Orientation………………………………………………………..…9
2. Key steps that should Zaid Tea implement in order to be marketing oriented…………10
2.1 Customer Focused…………………………………………………….……………….10
2.2 Competitor Focused……………………………………………...……………………10
2.3 Strategic Vision……………………………………………………………………..…11
3. Difficulties In Implementing Marketing Orientation Concept To Zaid Tea……..……..12
3.1 Lack of Effective Customer Service………………………………..…………………12
3.2 Lack of Marketing Knowledge…………………………………..……………………12
3.3 Conflict between marketing and other functions………….…………………………..12
Task 03………………………………………………………………...…………………..13
1. Marketing Environment Framework…………………………………...……………….13 2. Micro Environment………………………………………………..……………………14 2.1 Definition……………………………………………………...………………………14 3. Macro Environment……………………………………….……………………………16
3.1 Definition……………………………………………...………………………………16 3.2 Political Environment ………………………………………………………………....17
3.3 Economical Environment……………………………………………………………...17
Task 04………………………………………………………………………………….…18
1. Traditional Marketing Mix…………………………………………………………...…18
1.1 What Is Marketing Mix………………………………………………………………..18 2. How the Marketing Mix Elements Are Blended Together In Zaid Tea Company…….19
2.1 Product………………………………………………………………………...………20
2.2 Price……………………………………………………………………………………21
2.3 Place……………………………………………………………………………...……22
Conclusion………………………………………………………………………………....23
Recommendations………………………………………………………………….…..23-24
Executive Summary … …………………… ……………...……………………………… 3
Introduction ……………………………………………...…………………………………4
Methodology ……………………………………………………………………………… 5
Body of Assignment
Task 01…………………………………………………………………………………… 6
1. Zaid Tea Company………………………………………………………………………6
1.1 About Zaid Tea…………………………………………………………………………6
1.2 Products and Main Brands…………………………………………………..…………7
1.3 Services………………...………………………………………………….……………8
Task 02……………………………………………………………………..……………….9
1. What Is Marketing Orientation………………………………………………………..…9
2. Key steps that should Zaid Tea implement in order to be marketing oriented…………10
2.1 Customer Focused…………………………………………………….……………….10
2.2 Competitor Focused……………………………………………...……………………10
2.3 Strategic Vision……………………………………………………………………..…11
3. Difficulties In Implementing Marketing Orientation Concept To Zaid Tea……..……..12
3.1 Lack of Effective Customer Service………………………………..…………………12
3.2 Lack of Marketing Knowledge…………………………………..……………………12
3.3 Conflict between marketing and other functions………….…………………………..12
Task 03………………………………………………………………...…………………..13
1. Marketing Environment Framework…………………………………...……………….13 2. Micro Environment………………………………………………..……………………14 2.1 Definition……………………………………………………...………………………14 3. Macro Environment……………………………………….……………………………16
3.1 Definition……………………………………………...………………………………16 3.2 Political Environment ………………………………………………………………....17
3.3 Economical Environment……………………………………………………………...17
Task 04………………………………………………………………………………….…18
1. Traditional Marketing Mix…………………………………………………………...…18
1.1 What Is Marketing Mix………………………………………………………………..18 2. How the Marketing Mix Elements Are Blended Together In Zaid Tea Company…….19
2.1 Product………………………………………………………………………...………20
2.2 Price……………………………………………………………………………………21
2.3 Place……………………………………………………………………………...……22
Conclusion………………………………………………………………………………....23
Recommendations………………………………………………………………….…..23-24
References: * PCM Text Book * Kotler P. “Marketing Management” 9th Edition, Prentice hall of India, 1997, pp 128-150 * www.zaidtea.com