Marketing of Packaged Drinking Water
PROJECT REPORT
PROJECT REPORT
CHANDNI KEWLANI BMS, JAI HIND COLLEGE, CHURCHGATE, MUMBAI
CHANDNI KEWLANI BMS, JAI HIND COLLEGE, CHURCHGATE, MUMBAI
BG AQUA PVT LTD
SHAH MEHER 2, BHARAT COAL COMPOUND, BAIL BAZAAR, KURLA, MUMBAI
BG AQUA PVT LTD
SHAH MEHER 2, BHARAT COAL COMPOUND, BAIL BAZAAR, KURLA, MUMBAI
INTRODUCTION Water is the fountain of all life. Even a toddler knows that it is a commodity with utmost importance. Nearly 60% of our body weight comprises of water. Water can also be the cause to a great deal of misery specially in India where contaminated water continues to bring down millions with diseases like diarrhea, dysentery, typhoid, jaundice and gastro-enteritis. Getting pure drinking water in cities and towns has now become a luxury. At most homes people are forced to either boil water to make it appropriate for drinking or they have to install water purifiers. While travelling or eating at restaurants buying packaged drinking water has become a necessity. This need has seen an explosion of companies marketing “safe drinking water” in bottles across the country.
THE PACKAGED DRINKING WATER INDUSTRY- AN OVERVIEW
India is the tenth largest bottled water consumer in the world. The present scenario shows that it is one of the fastest growing industrial sectors. There are nearly 200 brands, 80% of which are local. Most of the small scale producers sell non-branded products and serve small markets. Despite the large number of small sellers, the industry is dominated by big players like Bisleri, Aquafina, Mc Dowells, Parle Bailley and so on.
PLANT REVIEW:
There are two working units of the factory. One at Dahisar and the other is at Kurla. The unit at Dahisar is the larger of the two units. It has a huge processing and manufaturing plant. The one at Kurla also does the same work of manufacturing and processing but is relatively smaller. For the purpose of accounting, both
PROJECT REPORT
CHANDNI KEWLANI BMS, JAI HIND COLLEGE, CHURCHGATE, MUMBAI
CHANDNI KEWLANI BMS, JAI HIND COLLEGE, CHURCHGATE, MUMBAI
BG AQUA PVT LTD
SHAH MEHER 2, BHARAT COAL COMPOUND, BAIL BAZAAR, KURLA, MUMBAI
BG AQUA PVT LTD
SHAH MEHER 2, BHARAT COAL COMPOUND, BAIL BAZAAR, KURLA, MUMBAI
INTRODUCTION Water is the fountain of all life. Even a toddler knows that it is a commodity with utmost importance. Nearly 60% of our body weight comprises of water. Water can also be the cause to a great deal of misery specially in India where contaminated water continues to bring down millions with diseases like diarrhea, dysentery, typhoid, jaundice and gastro-enteritis. Getting pure drinking water in cities and towns has now become a luxury. At most homes people are forced to either boil water to make it appropriate for drinking or they have to install water purifiers. While travelling or eating at restaurants buying packaged drinking water has become a necessity. This need has seen an explosion of companies marketing “safe drinking water” in bottles across the country.
THE PACKAGED DRINKING WATER INDUSTRY- AN OVERVIEW
India is the tenth largest bottled water consumer in the world. The present scenario shows that it is one of the fastest growing industrial sectors. There are nearly 200 brands, 80% of which are local. Most of the small scale producers sell non-branded products and serve small markets. Despite the large number of small sellers, the industry is dominated by big players like Bisleri, Aquafina, Mc Dowells, Parle Bailley and so on.
PLANT REVIEW:
There are two working units of the factory. One at Dahisar and the other is at Kurla. The unit at Dahisar is the larger of the two units. It has a huge processing and manufaturing plant. The one at Kurla also does the same work of manufacturing and processing but is relatively smaller. For the purpose of accounting, both