Marketing P1 P2 M1 D1
Assignment brief
Qualification
BTEC Level 3 Extended Diploma in Business (QCF)
Unit number and title
Unit 3: Introduction to Marketing
Start date
Deadline
Assessor name
Assignment title Purpose
Know the role of marketing in the organisation
Scenario
Ongoing from first assignment. As part of the evaluation, you are now asked to select one of the companies previously investigated and investigate its use of marketing research.
Task 1
Describe how marketing techniques are used to market products in two different organisations
The description of the company should include:
A brief introduction to the two companies
Both the companies should not vary much in size and business turnover
A description of the types of the business of the company
A description of the products of the company. This provides evidence for P1.
Task 2
You need to describe the limitations and constraints under which these companies operate; This should include legal requirements and the use of voluntary codes and constraints. You have to relate these constraints to examples.
This provides evidence for P2.
Task 3
Compare marketing techniques used in marketing products in these two organisations use higher-level skills for comparing or finding the similarities and differences between the use of marketing techniques in marketing products or services in the two organisations. This provides evidence for M1.
Task 4
You need to evaluate the effectiveness of the use of technique in marketing products in one of the organisation from the two selected earlier.
Qualification
BTEC Level 3 Extended Diploma in Business (QCF)
Unit number and title
Unit 3: Introduction to Marketing
Start date
Deadline
Assessor name
Assignment title Purpose
Know the role of marketing in the organisation
Scenario
Ongoing from first assignment. As part of the evaluation, you are now asked to select one of the companies previously investigated and investigate its use of marketing research.
Task 1
Describe how marketing techniques are used to market products in two different organisations
The description of the company should include:
A brief introduction to the two companies
Both the companies should not vary much in size and business turnover
A description of the types of the business of the company
A description of the products of the company. This provides evidence for P1.
Task 2
You need to describe the limitations and constraints under which these companies operate; This should include legal requirements and the use of voluntary codes and constraints. You have to relate these constraints to examples.
This provides evidence for P2.
Task 3
Compare marketing techniques used in marketing products in these two organisations use higher-level skills for comparing or finding the similarities and differences between the use of marketing techniques in marketing products or services in the two organisations. This provides evidence for M1.
Task 4
You need to evaluate the effectiveness of the use of technique in marketing products in one of the organisation from the two selected earlier.