Marketing Paper on Four Square Cigarette
1. INTRODUCTION
Company Profile
Godfrey Phillips India (GPIL) is the second largest player in the Indian cigarette industry. Incorporated in 1936, the company has diversified into others businesses such as confectionary, tea, cosmetics and retailing.
The company has a wide network of over 500 distributors and 800,000 retail outlets. Headquarter in Delhi; the company has offices in over 8 locations in India.
The company is exclusive distributor of the brands manufactured by Altadis in India, Nepal and Sri Lanka. Altadis is world’s largest cigar manufacturer and owns brands like Farias, Fleur de Savane, Phillies, Dutch Master, VegaFina, Pleiades, Don Diego, Antonioy Cleopatra, Santa Damiana, Meccarillos, Cruzeros, Montecristo, Partagás, Cohiba, La Gloria Cubana, H. Upmann, Picaduros, Ducados Mini, and many more.
In India the company operates two manufacturing facilities located in Ghaziabad (near Delhi) and Andheri (Mumbai). These facilities have received ISO 9001:2000 and ISO 14000 certifications for maintaining international quality standards.
The company partners with various players in tobacco industry and provides expertise services such as contract manufacturing, consultancy services, cut tobacco and smoke analysis. Currently it has presence in Middle East, West Africa, South East Africa and South East Asia.
Business
Cigarette- Godfrey Phillips India’s core business is manufacturing cigarette. Under this division has created brands like Four Square, Red and White, Jaisalmer, Cavanders and Tipper. Company has also initiative in developing products such as Stellar, the first slim cigarette and I-gen, the first euro norm cigarette in India.
Other businesses- Godfrey Phillips India also has business interest in area like confectionery, tea, cosmetics and retailing. It has created brands like Funda mint (confectionery), Tea City, ColorBar (cosmetics) and 24x7 a retail store
Company Profile
Godfrey Phillips India (GPIL) is the second largest player in the Indian cigarette industry. Incorporated in 1936, the company has diversified into others businesses such as confectionary, tea, cosmetics and retailing.
The company has a wide network of over 500 distributors and 800,000 retail outlets. Headquarter in Delhi; the company has offices in over 8 locations in India.
The company is exclusive distributor of the brands manufactured by Altadis in India, Nepal and Sri Lanka. Altadis is world’s largest cigar manufacturer and owns brands like Farias, Fleur de Savane, Phillies, Dutch Master, VegaFina, Pleiades, Don Diego, Antonioy Cleopatra, Santa Damiana, Meccarillos, Cruzeros, Montecristo, Partagás, Cohiba, La Gloria Cubana, H. Upmann, Picaduros, Ducados Mini, and many more.
In India the company operates two manufacturing facilities located in Ghaziabad (near Delhi) and Andheri (Mumbai). These facilities have received ISO 9001:2000 and ISO 14000 certifications for maintaining international quality standards.
The company partners with various players in tobacco industry and provides expertise services such as contract manufacturing, consultancy services, cut tobacco and smoke analysis. Currently it has presence in Middle East, West Africa, South East Africa and South East Asia.
Business
Cigarette- Godfrey Phillips India’s core business is manufacturing cigarette. Under this division has created brands like Four Square, Red and White, Jaisalmer, Cavanders and Tipper. Company has also initiative in developing products such as Stellar, the first slim cigarette and I-gen, the first euro norm cigarette in India.
Other businesses- Godfrey Phillips India also has business interest in area like confectionery, tea, cosmetics and retailing. It has created brands like Funda mint (confectionery), Tea City, ColorBar (cosmetics) and 24x7 a retail store