Marketing Pencil
INDEX
• Acknowledgement • Executive Summary • Introduction to the market • Definition to the marketing plan • Impact of Environmental factors • Marketing Plan for pencils • Category analysis • Current market situation • Customer analysis • Marketing strategy • Product development process • Brand name, Brand equity, Brand image • Segmentation and Targeting • Profile of rural market in general • Marketing Mix and Integrated Marketing Communication • Conclusion
ACKNOWLEDGEMENT
We extent our thanks to Mrs. Saima Hussain faculty guide who has given me moral support to do my project work. We also extend our thankfulness to our beloved parents and friends for their continuous encouragement at every moment
It is our privilege to express our profound in deftness, deep sense of gratitude to our facility guide who had trusts in our ability in assigning us such an important and interesting project and also for allotting time for discussing and clarifying issues related to this project.
EXECUTIVE SUMMARY
A marketing plan is a written document that contains the guidelines for the business centers and allocation over the planning period. This project is made on the basis for the marketing plan for the pencils. In our project our company is i.e., of Torres are introducing their new pencils product. The names of the pencils are the ‘Shesham pencils’.
If our company introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i.e. ✓ We have to analyze the impact of the micro environment, macro environment. ✓ We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ✓ We have to do surveys for knowing the needs of the peoples.
The more concise a marketing plan is the better it will serve you. These are the guidelines for writing a
• Acknowledgement • Executive Summary • Introduction to the market • Definition to the marketing plan • Impact of Environmental factors • Marketing Plan for pencils • Category analysis • Current market situation • Customer analysis • Marketing strategy • Product development process • Brand name, Brand equity, Brand image • Segmentation and Targeting • Profile of rural market in general • Marketing Mix and Integrated Marketing Communication • Conclusion
ACKNOWLEDGEMENT
We extent our thanks to Mrs. Saima Hussain faculty guide who has given me moral support to do my project work. We also extend our thankfulness to our beloved parents and friends for their continuous encouragement at every moment
It is our privilege to express our profound in deftness, deep sense of gratitude to our facility guide who had trusts in our ability in assigning us such an important and interesting project and also for allotting time for discussing and clarifying issues related to this project.
EXECUTIVE SUMMARY
A marketing plan is a written document that contains the guidelines for the business centers and allocation over the planning period. This project is made on the basis for the marketing plan for the pencils. In our project our company is i.e., of Torres are introducing their new pencils product. The names of the pencils are the ‘Shesham pencils’.
If our company introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i.e. ✓ We have to analyze the impact of the micro environment, macro environment. ✓ We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ✓ We have to do surveys for knowing the needs of the peoples.
The more concise a marketing plan is the better it will serve you. These are the guidelines for writing a