Marketing Philosophies

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Marketing Philosophies

Marketing management Philosophies / Orientations / Concepts

Philosophies / Orientations Concepts
Definition
Customer’s focus
Marketer’s focus
Examples
1. Production concept
Based on mass production
Favour product that is easily available ad highly affordable
Improve production and distribution efficiency
Mineral water
Flour
Sugar
Instant noodles
2. Product concept
Based on product itself
Favour product that is best in features, design and style
Continuous improvement on product from R & D department
Handbags
Shoes
Watches
3. Selling concept
Based on aggressive selling. Profit only comes from sales
Customer not aware of product existence and if aware, they have no intention to buy
Have to do aggressive selling (large scale selling) and high promotional efforts to generate high sales
Insurance
Encyclopedia
4. Marketing concept
Based on satisfying customer needs and wants
Favour product that satisfy their needs and wants
Offer product that satisfy customer needs and wants by studying market needs and wants
Air Asia
5. Societal marketing concept
Based on satisfying customer needs and wants without ignoring society well-being
Favour product that is environmentally friendly
Offer environmentally friendly product

Bodyshop
(100% plant-based)

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