Marketing Plan

Marketing Plan Phase III

Coffee has been a staple in just about every country to this date and normally a coffee shop would provide this beverage. With the different items available from a vending machine why not make one those items coffee. The marketplace is changing from day-to-day and who knows what the next big thing or fad may be. With the demand for coffee at an all-time high why not take advantage of its demand in the marketplace. The best way to provide coffee in a vending machine is fresh, hot, and at a reasonable price. To accomplish this every aspect of this plan is important to ensure that the customer gets his or her money worth out of the product. The correct placement of the machines along with, the right demographic areas are very important to the success of the product. The product is a vending machine that supplies fresh, hot coffee, and coffee-based products. The machine will bear the logo and color scheme of Starbucks name. It is important that the customers know what they are buying and who they are buying it from. The machine will be able to provide the different flavors or cream used to give coffee the desired taste. The machine will also provide sugar and other low calorie sweeteners. The components of the machine will be constructed of high quality material. Built to with stand the elements on the outside and protect the delicate parts inside. The electrical components will consist of a bill collection system that provides the correct change to the customer once the purchase is complete. The vending machine will include and electrical interface to dispense the cup the sweetener and creamer and last the coffee product. A water connection will also be necessary to make the product hot. The water line is connected to a heating system that will heat the water and coffee flakes. A safety warning is placed on the machine and on the cup to make the customer aware that the product is hot use caution. This