Marketing Plan
MARKETING PLAN :
ZMY & ASSOCIATES SDN
BHD
PRESENTED BY :
ILI NABIHAH BINTI AHMAD
2012249218
Agency Background
Founders: Puan Zuriati Mohamed
Yusoff
: Encik Zubir bin Ismail
Founded on : 23rd March 2011
Agency’s operation : Promoting and selling AIA AFG Takaful Berhad products
AATB is a joint-venture company between American International
Assurance Bhd and Alliance Bank Malaysia Bhd, a wholly owned subsidiary of Alliance Financial Group Berhad
ZMY & Associates Sdn. Bhd’s Vision :
To be No. 1 Agency in Takaful Industry in Malaysia
ZMY & Associates Sdn. Bhd’s
Mission :
1. To be No. 1 Agency in AATB every year.
2. To produce minimum 10
MDRT Qualifiers every year
3. To produce 200 quality agents with minimum income of RM
10,000 per month
4. To produce 20 Unit Managers
5. To achieve RM5.000.000.00 sales every year.
SITUATION ANALYSIS
The agency had only been operating for nearly two years and the sales of the agency did not perform very well. In insurance sector, being as close as possible to current and potential customers is vital. This create a situation where a new marketing plan should be developed in order to improve its sales
ZMY & ASSOCIATES SDN. BHD: SWOT ANALYSIS
STRENGTHS
Well trained staff.
Promoting AIA AFG products that are fast growing
In-depth knowledge of the industry.
Comprehensive customer insight
WEAKNESSES
Marketing only conducted through telemarketing a
The high costs of switching current insurance consumers from a competing firm to AIA AFG Takaful.
Lack of advertisement
Approaching potential customers in public places are considered as nuisance
OPPORTUNITIES
Talk on the products can be conducted to big audience Improve communication skills of agents to persuade potential customers
Attract more agents to join the agency that will then increase sales
THREATS
BSN Prudential is ranked 1st in the 2011
Takaful Insurance Market Share
More emerging takaful insurance
ZMY & ASSOCIATES SDN
BHD
PRESENTED BY :
ILI NABIHAH BINTI AHMAD
2012249218
Agency Background
Founders: Puan Zuriati Mohamed
Yusoff
: Encik Zubir bin Ismail
Founded on : 23rd March 2011
Agency’s operation : Promoting and selling AIA AFG Takaful Berhad products
AATB is a joint-venture company between American International
Assurance Bhd and Alliance Bank Malaysia Bhd, a wholly owned subsidiary of Alliance Financial Group Berhad
ZMY & Associates Sdn. Bhd’s Vision :
To be No. 1 Agency in Takaful Industry in Malaysia
ZMY & Associates Sdn. Bhd’s
Mission :
1. To be No. 1 Agency in AATB every year.
2. To produce minimum 10
MDRT Qualifiers every year
3. To produce 200 quality agents with minimum income of RM
10,000 per month
4. To produce 20 Unit Managers
5. To achieve RM5.000.000.00 sales every year.
SITUATION ANALYSIS
The agency had only been operating for nearly two years and the sales of the agency did not perform very well. In insurance sector, being as close as possible to current and potential customers is vital. This create a situation where a new marketing plan should be developed in order to improve its sales
ZMY & ASSOCIATES SDN. BHD: SWOT ANALYSIS
STRENGTHS
Well trained staff.
Promoting AIA AFG products that are fast growing
In-depth knowledge of the industry.
Comprehensive customer insight
WEAKNESSES
Marketing only conducted through telemarketing a
The high costs of switching current insurance consumers from a competing firm to AIA AFG Takaful.
Lack of advertisement
Approaching potential customers in public places are considered as nuisance
OPPORTUNITIES
Talk on the products can be conducted to big audience Improve communication skills of agents to persuade potential customers
Attract more agents to join the agency that will then increase sales
THREATS
BSN Prudential is ranked 1st in the 2011
Takaful Insurance Market Share
More emerging takaful insurance