Marketing Plan
Marketing
Module Title – Small Business Management
6BUS1065
Module Leader – Neal Goddard, Maria Thomas
Purple Zone
Members:
DuanYanju: 10321560 Zhao Min: 11640316
Chen Ziyuan: 11637641 GiedraLukminaite: 08209694
Mubarak Al-Ketbi:
Words Count: 2490
Hand in Date: 7th December 2012
Contents
Introduction: 3
Main Body: 4 1. Current marketing strategy: 4 2. Mission and Vision 5 3. SWOT Analysis: 5 4.1. Strengths: 5 4.2. Weaknesses: 6 4.3. Opportunities: 6 4.4. Threat………………………………………………………………...………………….7 4. Competition and Competitors: 8 5. Ansoff growth matrix: 9 6. Marketing Objectives 10 7. Market Segmentation, targeting and positioning: 11 8. Marketing Mix- 7P’s 11
Conclusion: 11
References: 12
Introduction:
In 1997 Leslaw Henryk Bidzinski started a small business dealing with herbal medicine. Leslaw is of Poland origin where herbal medicines are popularly used to cure many diseases and conditions. Leslaw himself was a cancer survivor having been treated using herbal medicines. This was his prime motivator towards starting the small business which he named “Herbs for everyone”. He has studied medicine and has improved his competence in herbal medicine through practice. The business was a sole proprietorship business dealing with contemporary medicines and also alternative medicines. The main reason why he decided to go sole was the fact that herbal medicines and remedies were not common in the place and he would have a hard time getting suitable partners (Jeynes, 2000).
Leslaw’s desire to help sick people made him decide to start his herbal medicine business. The business would help those people, especially the elderly, who were seeking for alternative medication. He set up his business in a small town as a single shop. In this area, there was no other such business and therefore there was no
Module Title – Small Business Management
6BUS1065
Module Leader – Neal Goddard, Maria Thomas
Purple Zone
Members:
DuanYanju: 10321560 Zhao Min: 11640316
Chen Ziyuan: 11637641 GiedraLukminaite: 08209694
Mubarak Al-Ketbi:
Words Count: 2490
Hand in Date: 7th December 2012
Contents
Introduction: 3
Main Body: 4 1. Current marketing strategy: 4 2. Mission and Vision 5 3. SWOT Analysis: 5 4.1. Strengths: 5 4.2. Weaknesses: 6 4.3. Opportunities: 6 4.4. Threat………………………………………………………………...………………….7 4. Competition and Competitors: 8 5. Ansoff growth matrix: 9 6. Marketing Objectives 10 7. Market Segmentation, targeting and positioning: 11 8. Marketing Mix- 7P’s 11
Conclusion: 11
References: 12
Introduction:
In 1997 Leslaw Henryk Bidzinski started a small business dealing with herbal medicine. Leslaw is of Poland origin where herbal medicines are popularly used to cure many diseases and conditions. Leslaw himself was a cancer survivor having been treated using herbal medicines. This was his prime motivator towards starting the small business which he named “Herbs for everyone”. He has studied medicine and has improved his competence in herbal medicine through practice. The business was a sole proprietorship business dealing with contemporary medicines and also alternative medicines. The main reason why he decided to go sole was the fact that herbal medicines and remedies were not common in the place and he would have a hard time getting suitable partners (Jeynes, 2000).
Leslaw’s desire to help sick people made him decide to start his herbal medicine business. The business would help those people, especially the elderly, who were seeking for alternative medication. He set up his business in a small town as a single shop. In this area, there was no other such business and therefore there was no
References: Archway herbal clinic (2012) Archway herbal clinic homepage.[Online] Available at: http://www.archwayherbal.co.uk/[3thDecember 2012] Bidzinski, L.H. (2012) Shop Owner of Herbs for Everyone. Email contract with Mr. Bidzinski. 21 November, 2012. Bidziński, J. (2012). Beginnings of the Neurosurgery Department of the Faculty of Medicine at the University of Warsaw and cooperation with the Montreal Neurological Institute. Neurologia I NeurochirurgiaPolska. Pp. 46 Cartwright, R Double Ring Chinese Herbal Medicine (2012) Double Ring Chinese Herbal Medicine. [Online]Available at: http://www.doublering.co.uk/index.html[3thDecember 2012] GSK(2012) GlaxoSmithKline Herbs for Everyone (2012a) Frequently Asked Questions. [Online] Available at:http://herbsforeveryone.com/faqs/ [Accessed Date: 22 November, 2012] Herbs for Everyone (2012 b) Homepage McDonals, M. (2007). Marketing Plans. 6th edn. Oxford: Elsevier Ltd. P.297 Mindtool(2012)StressSWOT Analysis [Online] Available at: http://www.mindtools.com/stress/ps/StressSWOT.htm [Accessed Date:3rdDecember, 2012] Thomas, A. & Applegate, J. (2010). Pay attention! How to listen, respond, and profit from customer feedback. Hoboken, N.J.: John Wiley & Sons.