Marketing Plan
REPUBLIC OF THE PHILIPPINES
PASS College
QUEZON AVE. ALAMINOS CITY
L.S School Supplies
MARKETING PLAN
By:
Leslie Sotero
BSBA III
IN PARTIAL FULFILLMENT TO THE REQUIREMENTS
IN MARKETING MANAGEMENT (MKTG. III)
BUSINESS ADMINISTRATION DEPARTMENT
S.Y. 2011-2012
OCTOBER 2012
L.S School Supplies
Marketing Plan
I. Introduction
L.S School Supplies is general merchandise owned by Leslie Sotero. It is located in Poblacion, Sual Pangasinan (Please see attachment location map). L.S School Supplies aim to offer quality school supplies at great value for the people in Sual or Sualinians as they are called. L.S School Supplies was originated from the initials of the name of the owner.
The owner starts a capital of P1, 000,000.00 to be able to acquire all the possible school supplies needed including stationery, notebooks, papers, pen, magazines, calculator, flash drives, bags, correction tape/fluid and any other school supplies you needed. Aside from providing quality school supplies, the business also want to build friendly and positive lasting relationship to customers. The owner believes that to be able to succeed is to help customers be successful as well by striving to cooperate with, listen to what they say, respect their views. Developing and maintaining relations to the customers is the way to stay competitive in an ever changing economic environment. It is only through this that L.S School Supplies can always be close to the market.
L.S School Supplies offers a brand which includes Faber-Castell, Dong-A, Leeho, Deli, Shiny, Sterling, Maped, Sanford, 3M, and more which are known for their worldwide reputation of product integrity. Realizing that “good products make good business sense.” Mission and Vision Statement: L.S School Supplies is “Customer Service Driven for Profitable Growth”. It provides quality school supplies at great value for the people in Sual. A major benefit of L.S School Supplies is ability to provide great customer
PASS College
QUEZON AVE. ALAMINOS CITY
L.S School Supplies
MARKETING PLAN
By:
Leslie Sotero
BSBA III
IN PARTIAL FULFILLMENT TO THE REQUIREMENTS
IN MARKETING MANAGEMENT (MKTG. III)
BUSINESS ADMINISTRATION DEPARTMENT
S.Y. 2011-2012
OCTOBER 2012
L.S School Supplies
Marketing Plan
I. Introduction
L.S School Supplies is general merchandise owned by Leslie Sotero. It is located in Poblacion, Sual Pangasinan (Please see attachment location map). L.S School Supplies aim to offer quality school supplies at great value for the people in Sual or Sualinians as they are called. L.S School Supplies was originated from the initials of the name of the owner.
The owner starts a capital of P1, 000,000.00 to be able to acquire all the possible school supplies needed including stationery, notebooks, papers, pen, magazines, calculator, flash drives, bags, correction tape/fluid and any other school supplies you needed. Aside from providing quality school supplies, the business also want to build friendly and positive lasting relationship to customers. The owner believes that to be able to succeed is to help customers be successful as well by striving to cooperate with, listen to what they say, respect their views. Developing and maintaining relations to the customers is the way to stay competitive in an ever changing economic environment. It is only through this that L.S School Supplies can always be close to the market.
L.S School Supplies offers a brand which includes Faber-Castell, Dong-A, Leeho, Deli, Shiny, Sterling, Maped, Sanford, 3M, and more which are known for their worldwide reputation of product integrity. Realizing that “good products make good business sense.” Mission and Vision Statement: L.S School Supplies is “Customer Service Driven for Profitable Growth”. It provides quality school supplies at great value for the people in Sual. A major benefit of L.S School Supplies is ability to provide great customer