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Marketing Plan

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Marketing Plan
School of Applied Science and Foundation Studies

MARKETING PLAN
|Marks: |
| |

FBM102 – PRINCIPLES OF MARKETING
|Name |:NORDIN BIN BASIR |
|Matric Number |:121008739 |
|I/C Number |:920618-10-5093 |
|Lecturer |:MR.ZISHAN |
|Title |:British American Tobacco Malaysia |
|Submission Date |: |
TABLE OF CONTENT
|CONTENT |PAGES |
|Executive Summary |3 |
|Current Marketing Situation |4 |
|Market Description |5 – 6 |
|Product Review |7 – 8 |
|Competitive Review |9 – 11 |
|SWOT : Strengths
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