Marketing Plan

MARKETING PLAN FINAL MP
Errands Now!!

Lorenzo Welch
MM522 Marketing Management
Prof. Penny Schafer
October 21, 2012

Table of Contents

I. Title Page……………………………………………………………………………………………………………………………………………..1 Table of Contents……………………………………………………………………………………………………………………………..2
1.0.ExecutiveSummary…………………………………………………………………………………………………………………....3
2.0 Situation Analysis …………………………………………………………………………………………………………………....3
2.1 Market Summary……………………………………………………………………………………………………………………….4
2.2 SWOT Analysis………………………………………………………………………………………………………………..………...4
2.3. Competition……………………………………………………………………………………………………………………………..5
2.4. Product(Service) Offering……………………………………………………………………………………………………….…6
2.5. Keys to Success…………………………………………………………………………………………………………………………6
2.6. Critical Issues……………………………………………………………………………………………………………………….…..6
3.0.Marketing Strategy……………………………………………………………………………………………………………….....7,8
3.1 Mission ………. .…………………………………………………………………………………………………………………….....8,9
3.2 Marketing Objectives………………………………………………………………………………………………………………….10
3.3 Financial Objectives………………………………………………………………………………………………………………....11
3.4.Target Markets……………………………………………………………………………………………………………….. 11,12,13
3.5. Positioning…………..……………………………………………………………………………………………………………....13,14
3.6. Strategies………. .………………………………………………………………………………………………………………….14,15
3.7. Marketing Mix…………………………………………………………………………………………………………….15,16,17,18
3.8. Marketing Research……………………………………………………………………………………………………………18,19
4.0. Controls………………………………………………………………………………………………………………………………….19
4.1. Implementation……………………………………………………………………………………………………………………..19
4.2. Marketing Organization………………………………………………………………………………………………………..20,21
4.3. Contingency Planning……………………………………………………………………………………………………..21,22, 23
5.0. Conclusion…………………………………………………………………………………………………………………………..23,24
References…………………………………………………………………………………………………………………………………….25

1.0 Executive Summary
The inception of errands now was

References: 1. Barkley,T.B.(2002). Project Risk Management. New York, NY: McGraw-Hill 2 3.Cooper, F. D, Grey S. Raymond, G and Phil Walker, P. (2005.). Project Risk Management Guidelines. John Wiley & Sons. <vbk:9781119951278>. 4.Fleming, Q. W & Koppelman, M. J (2010). Earned Value Project Management. Newton Square, PA: Project Management Institute Inc. 5. Garrett, A.G. (2007). World Class Contracting 4th Edition. Riverwoods, IL: Wolters Kluwer business 6 7. Machewka, J. T. (2009). Information technology project management: Providing measurable organizational value, third edition. Hoboken, NJ: John Wiley & Sons, Inc. 8 9. Wilson, E.(2009, June 19). Know your target market get a grasp on generational marketing with this guide to demographics. Entrepreneur. Retrieved from http://www.entrepreneur.com/article/202334 10