Marketing Plan
Table of Contents
Background 2 location 2 Activity 2 Services Offered 2
Product/service ideas 3 Try before your buy 3 Packages 3 Activities packages 3
Idea generation 3
Executive Summary
The main purpose of this report is to analyze new product development and strategy. Some specific objectives are to identify and choose the suitable product for the market and completely develop it. The report recommends a major targeted market, product and pricing strategy, including competitive advantage as well. In addition, it talks about guarantees and ensuring customer satisfaction.
Background
Location
Pinewood is located at 48 Hamilton Road, just outside the noise and chaos of the CBD and in a alpine setting away from the bustle of busy streets and yet only 5 minute stroll to the center of Queenstown.
Activity
• AJ Hackett Bungy
• Nzone Skydiving
• Queenstown Rafting
• Shotover Jet
• Coronet Peak Tandems
Facilities
Reception : All activities and sightseeing reservations can be made at reception. Ask our friendly staff for advice on local attractions. Discount prices may apply.
Internet : Global Gossip Internet facilities including email, web surfing, CD burning, printing, Skype and wireless internet access. Available in Unit N and reception area
BBQ Area and Hangi Pit : Centrally located BBQ and Hangi Pit area - ideal for groups or small gatherings. BBQ’s are also provided outside most units.
Product/service ideas
Try before your buy
This idea is mainly to give people the opportunity to sample what the organization offers in person or bringing a guest for free. This type of new product promotion is perhaps a great to encourage customers to try something new or entice them away from another venue with no rick to them. Although the food will be free, customers will
Background 2 location 2 Activity 2 Services Offered 2
Product/service ideas 3 Try before your buy 3 Packages 3 Activities packages 3
Idea generation 3
Executive Summary
The main purpose of this report is to analyze new product development and strategy. Some specific objectives are to identify and choose the suitable product for the market and completely develop it. The report recommends a major targeted market, product and pricing strategy, including competitive advantage as well. In addition, it talks about guarantees and ensuring customer satisfaction.
Background
Location
Pinewood is located at 48 Hamilton Road, just outside the noise and chaos of the CBD and in a alpine setting away from the bustle of busy streets and yet only 5 minute stroll to the center of Queenstown.
Activity
• AJ Hackett Bungy
• Nzone Skydiving
• Queenstown Rafting
• Shotover Jet
• Coronet Peak Tandems
Facilities
Reception : All activities and sightseeing reservations can be made at reception. Ask our friendly staff for advice on local attractions. Discount prices may apply.
Internet : Global Gossip Internet facilities including email, web surfing, CD burning, printing, Skype and wireless internet access. Available in Unit N and reception area
BBQ Area and Hangi Pit : Centrally located BBQ and Hangi Pit area - ideal for groups or small gatherings. BBQ’s are also provided outside most units.
Product/service ideas
Try before your buy
This idea is mainly to give people the opportunity to sample what the organization offers in person or bringing a guest for free. This type of new product promotion is perhaps a great to encourage customers to try something new or entice them away from another venue with no rick to them. Although the food will be free, customers will