Marketing Plan
Marketing Plan for Lyssa’s Learners | | | | | Melissa Franklin | 3/13/2013 | |
Table of Contents
A. Company Description B. Mission Statement C. Goals D. Ideal Customer E. Market Description F. Core Strategy G. Core Branding Elements H. Product Service/Innovation I. Price Rationale J. Marketing Materials K. Critical Numbers L. Sales Forecast
Company Description
Lyssa’s Learners was founded by Melissa Franklin-Gray. Lyssa’s Learners is founded on the belief that the students who most need additional help in learning math are those at the remedial level, and not those who already excel and have parents who push them to excel further. We believe that middle school and high school are the most important times to offer this additional help, while it can still impact a teen’s ability to graduate, attend college, and succeed in a career.
Mission Statement
Through hard work and dedication, Learning can become an enjoyable experience.
Goals
Personal Goals:
CEO will attend 3 math education conferences per year
CEO will be invited to speak at 10 events per year by the 2013
CEO will devote more than 200 hours per year to marketing work
Business Goals:
High revenue: Reach total annual revenue of $200,000
Greater student impact: Serve 700 individual students over three years
Greater employment impact: Increase number of active tutors to 30 by end of 2014
Strategic Goals:
Increase conversion rate to 30% in 2015 based on strength of the brand and efficiency of sales process
Obtain 97% customer satisfaction in 2015
Be rated as the best math tutoring service in Stone Mountain in 2015
Tactical Goals:
Improve website usage and traffic 200% over next three years
Achieve over 100 testimonials earned in 2015
Achieve over 50 PR mentions earned in 2015
Ideal Customer
Lyssa’s Learners serves parents who don’t have the time or ability to give their child the additional attention he or she
Table of Contents
A. Company Description B. Mission Statement C. Goals D. Ideal Customer E. Market Description F. Core Strategy G. Core Branding Elements H. Product Service/Innovation I. Price Rationale J. Marketing Materials K. Critical Numbers L. Sales Forecast
Company Description
Lyssa’s Learners was founded by Melissa Franklin-Gray. Lyssa’s Learners is founded on the belief that the students who most need additional help in learning math are those at the remedial level, and not those who already excel and have parents who push them to excel further. We believe that middle school and high school are the most important times to offer this additional help, while it can still impact a teen’s ability to graduate, attend college, and succeed in a career.
Mission Statement
Through hard work and dedication, Learning can become an enjoyable experience.
Goals
Personal Goals:
CEO will attend 3 math education conferences per year
CEO will be invited to speak at 10 events per year by the 2013
CEO will devote more than 200 hours per year to marketing work
Business Goals:
High revenue: Reach total annual revenue of $200,000
Greater student impact: Serve 700 individual students over three years
Greater employment impact: Increase number of active tutors to 30 by end of 2014
Strategic Goals:
Increase conversion rate to 30% in 2015 based on strength of the brand and efficiency of sales process
Obtain 97% customer satisfaction in 2015
Be rated as the best math tutoring service in Stone Mountain in 2015
Tactical Goals:
Improve website usage and traffic 200% over next three years
Achieve over 100 testimonials earned in 2015
Achieve over 50 PR mentions earned in 2015
Ideal Customer
Lyssa’s Learners serves parents who don’t have the time or ability to give their child the additional attention he or she