Marketing Plan
1.0 EXECUTIVE SUMMARY
Cuppacakes Company is a bakery retail establishment located in Damansara. Cuppacakes expects to catch the interest of a regular loyal customer base with its broad variety of coffee, highlight popular products, such as specialty cupcakes and regionally-inspired cookies, cakes or pie, pastry and many more organic and healthy food products. Within the last two years there have been significant increases in demand for these bakery products. We also cater to all of our customers by providing each customer coffee and food products made to suit the customer, down to the smallest detail. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. The company plans to build a strong market position in the town, due to our industry experience and mild competitive climate in the area. Our company aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. Cuppacakes bakery wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, tourist traffic is expected to comprise approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market. Cuppacakes bakery will build a following through advertising, referral marketing, and a loyalty program. This marketing plan will allow our company to focus its marketing efforts by taking the long view, and looking for results on a daily and weekly basis to see that the chosen tactics are successful. Cuppacakes Bakery 's marketing plan is designed to document the path the
Cuppacakes Company is a bakery retail establishment located in Damansara. Cuppacakes expects to catch the interest of a regular loyal customer base with its broad variety of coffee, highlight popular products, such as specialty cupcakes and regionally-inspired cookies, cakes or pie, pastry and many more organic and healthy food products. Within the last two years there have been significant increases in demand for these bakery products. We also cater to all of our customers by providing each customer coffee and food products made to suit the customer, down to the smallest detail. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. The company plans to build a strong market position in the town, due to our industry experience and mild competitive climate in the area. Our company aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. Cuppacakes bakery wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, tourist traffic is expected to comprise approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market. Cuppacakes bakery will build a following through advertising, referral marketing, and a loyalty program. This marketing plan will allow our company to focus its marketing efforts by taking the long view, and looking for results on a daily and weekly basis to see that the chosen tactics are successful. Cuppacakes Bakery 's marketing plan is designed to document the path the
References: 1. http://www.bplans.com/bakery_business_plan_templates.php 2. http://www.google.com.my/imgres?q=kotler+and+keller&hl=en&sa=X&biw=1366&bih=667&tbm=isch&prmd=imvnsb&tbnid=vyuy0UvDdaYynM:&imgrefurl=http://www.ebay.com/itm/Marketing-Management-14th-Edition-By-Philip-Kotler-Prof-Dr-Kevin-Lane-Keller-/130732063452&docid=dZ1QIR2yfopHhM&imgurl=http://www.bookcarry.com/upload_files/photos/9780273755029_0273755021.jpg&w=490&h=648&ei=0v2RUNzHOYOIrAfchYDgCg&zoom=1&iact=hc&vpx=1130&vpy=120&dur=16&hovh=258&hovw=195&tx=176&ty=155&sig=115295052753608874728&page=1&tbnh=140&tbnw=115&start=0&ndsp=24&ved=1t:429,i:89 3. http://www.knowthis.com/principles-of-marketing-tutorials/how-to-write-a-marketing-plan/ 4. Madam Nur syahirah binti musa, lecturer of marketing management Unisel. 5. http://www.ilovewondermilk.com/Wondermilk/I_Love_Wondermilk/I_Love_Wondermilk.html