Marketing Plan
Lyceum of the Philippines University
General Trias, Cavite
Marketing Plan
Submitted by:
Alvarado, Jovelyn
Austria, John Kerwin
Bayya, Mark Angel
Blasco, Thyrone Luigi
Casimiro, Ardee Darren
Casitas, Vergel
Ramirez, Jonathan
Rosella, Julius
Tanael, Joanna
Terrobias, Juan Paolo
Villanueva, Neill Joshua
I. Executive Summary As a requirement for the marketing subject, we, the third year students made this marketing plan regarding a souvenir shop. We chose to name the shop, Treasure Chest, because treasures are connected with the Pirates trade mark of the Lyceum of the Philippines University. Treasure Chest will be located in the ground floor of the new building of LPU-Cavite Campus, near the Bookstore and will operate this coming June 2013. Treasure Chest specializes in an assortment of high-quality merchandise ranging from customized t-shirts, varsity jackets and different accessories. Since located inside a private university, Treasure Chest caters from middle to upper class students, faculties and visitors. What differentiate our company from other specialty shops are our "one-of-a-kind" product line and a number of exclusive, proprietary products we designed ourselves and aside from that Treasure Chest will be also the first and only souvenir shop that will be established inside the Lyceum of the Philippines University- Cavite Campus. Treasure Chest plans to generate moderate income in the year one for the business is still growing. We also plan to develop our company website and hire individuals to help us design more for the business in the coming years. We also plan to broaden our product line if the customers have easily accepted our business.
II. Current Marketing Situation
Market
Treasure Chest target market will be all of the people within the university. To be exact, market will be comprised of the groups from: * Generation Z – This is composed mainly of high school students and lower college year level which are born
General Trias, Cavite
Marketing Plan
Submitted by:
Alvarado, Jovelyn
Austria, John Kerwin
Bayya, Mark Angel
Blasco, Thyrone Luigi
Casimiro, Ardee Darren
Casitas, Vergel
Ramirez, Jonathan
Rosella, Julius
Tanael, Joanna
Terrobias, Juan Paolo
Villanueva, Neill Joshua
I. Executive Summary As a requirement for the marketing subject, we, the third year students made this marketing plan regarding a souvenir shop. We chose to name the shop, Treasure Chest, because treasures are connected with the Pirates trade mark of the Lyceum of the Philippines University. Treasure Chest will be located in the ground floor of the new building of LPU-Cavite Campus, near the Bookstore and will operate this coming June 2013. Treasure Chest specializes in an assortment of high-quality merchandise ranging from customized t-shirts, varsity jackets and different accessories. Since located inside a private university, Treasure Chest caters from middle to upper class students, faculties and visitors. What differentiate our company from other specialty shops are our "one-of-a-kind" product line and a number of exclusive, proprietary products we designed ourselves and aside from that Treasure Chest will be also the first and only souvenir shop that will be established inside the Lyceum of the Philippines University- Cavite Campus. Treasure Chest plans to generate moderate income in the year one for the business is still growing. We also plan to develop our company website and hire individuals to help us design more for the business in the coming years. We also plan to broaden our product line if the customers have easily accepted our business.
II. Current Marketing Situation
Market
Treasure Chest target market will be all of the people within the university. To be exact, market will be comprised of the groups from: * Generation Z – This is composed mainly of high school students and lower college year level which are born