Marketing Plan
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Vitrulan Textile Glass Space Global Pvt. Ltd
Vitrulan Textile Glass Space Global Pvt. Ltd. (VTGSGPL, is an Indo-German Joint Venture starting operations in India to establish and sell Self-glue fibre glass protective wall fabrics under the brand name ‘SYSTEXX’
SYSTEXX GLASS FABRIC FOR CRACK BRIDGING AND WALL REINFORCEMENT
SYSTEXX – wall and ceiling coverings made of textile fabric, i.e. woven from glass yarn. These glass fabrics are used in busy areas, such as residential buildings, hospitals, nursing homes, public buildings, community facilities, office buildings, schools, nursery schools, museums, hotels, restaurants, wellness centers, shopping malls, train stations, airports, army barracks and in the housing industry.
SYSTEXX by Vitrulan stands for a traditional company founded in 1921 and is a product “Made in Germany”. With more than 320 employees, Vitrulan is big enough to meet all global requirements, and is still down-to-earth enough to know its customers.
Specialties
Self-glue fibre glass protective wall fabrics, Glass wall fabrics, Fibre glass protective wall covering.
Situation Analysis:
Situation Analysis according to 4C’s framework:
1. Customer:
Vitrulan has entered India for the first time. It has tied up with a leading Building Solutions provider i.e. Space Global Ventures as an Indo-German joint Venture named as Vitrulan Textile Glass Space Global Pvt. Ltd. (VTGSGPL). This group already has good reputation in market dealing with Architects and Designers. There major customers will be the Construction companies, real-estate, Interior Designers and Builders.
2. Competitor:
Vitrulan Knows that there are some existing wall Paper manufacturing industries in India like Worldwide Pvt Ltd, Uniflock International, Krystal Composites etc.., they came up with a new concept of Glass Fabric Textile (Systexx). Systexx is made with Glass fabric it is very flexiable to use, Fire resistant,
Vitrulan Textile Glass Space Global Pvt. Ltd
Vitrulan Textile Glass Space Global Pvt. Ltd. (VTGSGPL, is an Indo-German Joint Venture starting operations in India to establish and sell Self-glue fibre glass protective wall fabrics under the brand name ‘SYSTEXX’
SYSTEXX GLASS FABRIC FOR CRACK BRIDGING AND WALL REINFORCEMENT
SYSTEXX – wall and ceiling coverings made of textile fabric, i.e. woven from glass yarn. These glass fabrics are used in busy areas, such as residential buildings, hospitals, nursing homes, public buildings, community facilities, office buildings, schools, nursery schools, museums, hotels, restaurants, wellness centers, shopping malls, train stations, airports, army barracks and in the housing industry.
SYSTEXX by Vitrulan stands for a traditional company founded in 1921 and is a product “Made in Germany”. With more than 320 employees, Vitrulan is big enough to meet all global requirements, and is still down-to-earth enough to know its customers.
Specialties
Self-glue fibre glass protective wall fabrics, Glass wall fabrics, Fibre glass protective wall covering.
Situation Analysis:
Situation Analysis according to 4C’s framework:
1. Customer:
Vitrulan has entered India for the first time. It has tied up with a leading Building Solutions provider i.e. Space Global Ventures as an Indo-German joint Venture named as Vitrulan Textile Glass Space Global Pvt. Ltd. (VTGSGPL). This group already has good reputation in market dealing with Architects and Designers. There major customers will be the Construction companies, real-estate, Interior Designers and Builders.
2. Competitor:
Vitrulan Knows that there are some existing wall Paper manufacturing industries in India like Worldwide Pvt Ltd, Uniflock International, Krystal Composites etc.., they came up with a new concept of Glass Fabric Textile (Systexx). Systexx is made with Glass fabric it is very flexiable to use, Fire resistant,