Marketing Plan
Situational Analysis
Company- Pilipino Star NGAYON is the leading tabloid of daily nationwide circulation in the Philippines. It is a sister newspaper of The Philippine Star, and both newspapers were born after the 1986 People Power Revolution that ousted dictator Ferdinand Marcos to usher in a new era of democracy which has long been suppressed during the dark ages of martial rule. The founding chairperson of both papers was Mrs. Betty Go-Belmonte (deceased) wife of Quezon City MayorFeliciano Belmonte. Go-Belmonte was among the brave women who challenged the dictatorial rule of Marcos and advocated for the return of Philippine democracy. She put up, first, Ang Pilipino Star NGAYON on March 16, 1986 a few weeks after the EDSA Revolution and later the Philippine Star in support of the newly restored democracy with President Corazon Aquino at the helm. While Pilipino Star NGAYON is related to the Star Group of Publications, it is a separate corporation in itself (Pilipino Star NGAYON Inc.).Unlike its flagship newspaper the Philippine Star which has several stockholders, Pilipino Star NGAYON is a tabloid which is solely under the proprietorship of the Belmonte family. A few years ago, another tabloid under Pilipino Star NGAYON Inc. was born. It is called PM or Pang-Masa which means catering to the gressroot readers.
Company History-. The Philippine STAR has an established circulation in Hong Kong and in Saudi Arabia.It is among the top three broadsheets in the country, by circulation, along with the Philippine Daily Inquirer and the Manila Bulletin, with otherPhilippine newspapers trailing far behind. Data from the Neilsen Media Index for the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila, with a Monday-to-Saturday readership of 47.4%. As of the last semester of 2007, the Media Index also showed that the Star is the number one broadsheet among the ABC1 socio-economic class, with 47.3% of
Company- Pilipino Star NGAYON is the leading tabloid of daily nationwide circulation in the Philippines. It is a sister newspaper of The Philippine Star, and both newspapers were born after the 1986 People Power Revolution that ousted dictator Ferdinand Marcos to usher in a new era of democracy which has long been suppressed during the dark ages of martial rule. The founding chairperson of both papers was Mrs. Betty Go-Belmonte (deceased) wife of Quezon City MayorFeliciano Belmonte. Go-Belmonte was among the brave women who challenged the dictatorial rule of Marcos and advocated for the return of Philippine democracy. She put up, first, Ang Pilipino Star NGAYON on March 16, 1986 a few weeks after the EDSA Revolution and later the Philippine Star in support of the newly restored democracy with President Corazon Aquino at the helm. While Pilipino Star NGAYON is related to the Star Group of Publications, it is a separate corporation in itself (Pilipino Star NGAYON Inc.).Unlike its flagship newspaper the Philippine Star which has several stockholders, Pilipino Star NGAYON is a tabloid which is solely under the proprietorship of the Belmonte family. A few years ago, another tabloid under Pilipino Star NGAYON Inc. was born. It is called PM or Pang-Masa which means catering to the gressroot readers.
Company History-. The Philippine STAR has an established circulation in Hong Kong and in Saudi Arabia.It is among the top three broadsheets in the country, by circulation, along with the Philippine Daily Inquirer and the Manila Bulletin, with otherPhilippine newspapers trailing far behind. Data from the Neilsen Media Index for the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila, with a Monday-to-Saturday readership of 47.4%. As of the last semester of 2007, the Media Index also showed that the Star is the number one broadsheet among the ABC1 socio-economic class, with 47.3% of