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Marketing plan

KRAFT FOOD
INCORPORATION

Marketing Plan

Table of Contents

1. Executive Summary Page 3
2. Company Description 4
3. Strategic Focus and Plan 5
Mission 6
Vision 6
Goals 6
Objectives 6
Core competency and sustainable advantages 7
4. Situation Analysis 7
SWOT analysis 7
Competitors in the Snacks Market 9
Customer Analysis 9
5. Market-Product Focus 9
Marketing & project objectives 9
Target Markets 10
Points of Difference 11
Positioning 11
6. Marketing Program 11

References: GLP, . "Man on a mission." Blogger.com. 04 07 2004. Web. 19 Apr 2011. http://manonamission.blogspot.com/2005/07/kraft-foods-kft-mission-statement.html "Morningstar Document Research." N.p., 25 02 2010. Web. 20 Apr 2011. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NDk3MDF8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 www.wikipidia.com Kraft Food Inc." Kraft , 31 12 2004. Web. 20 Apr 2011. http://www.kraftfoodscompany.com/assets/pdf/KraftAR04_10K.pdf https://www.aibonline.org/resources/statistics/2006cookies.htm http://www.yousigma.com/comparativeanalysis/kraftfoodsswot.pdf .

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