Marketing Plan
Philippine
Junior
Marketing
Association
MARKETING PLAN COMPETITION
SYNERGY TRANING PROGRAM
Currently we have a problem regarding to establish our big idea test which is comprised of:
Consumer Insight + Product Truth = BIG IDEA
Example:
Pepsi and Nestle will be merge, what BIG IDEA can you give? Look at the two companies’ product truth.
Pepsi: Upbeat, lively, active lifestyle products
Nestle: good life, healthy living,
So what’s the big idea??
BIG IDEA: “Step Up to a Good Life”
“Step up”- is for Pepsi and “Good Life” – is for Nestle (did you see the logic?)
“STEP OUT OF THE BOX AND THINK OF GREAT THINGS
WE MUST MAKE IT SIMPLE BUT EVERYBODY CAN GRASP IT MOST ESPECIALLY OUR TARGET MARKET”
CONSUMER INSIGHT: “As a regular marketing student, I want to see the real value of my job in the real world in order to be contributive for our country.”
(On how they pursue to view their real value in the future?)
By best trainings, concrete lessons and hard core marketing stuff.
PRODUCT TRUTH: (again our product is PJMA as an Org); “PJMA creates opportunities for students, (big, small, smart or regular kids) to build CHARACTER and CAREER.”
BIG IDEA:
PJMA and I: “GEARING TOWARDS JuaNATION”
ANO ANG DATING NITO KAPAG NABASA ITO NG CONSUMER?
AKO AT ANG PJMA , KASAMA KO TUNGO SA ISANG MAKABANSANG PAG-AHON
* Client Centered * Direct to the consumer insight * Direct to the product truth that PJMA will provide
Is the Big Idea still corporate it looks like makabayan?
YES! Because as business entities we claim to ourselves that the our nation will expand through business,
AND BY THIS BIG IDEA WE WILL MAKE A UNIQUE STORY, A UNIQUE STORY THAT PJMA AND STUDENTS WILL BE NEVER FORGET. * Ordinary Student * Unreached * Spreading of Influence * More project handlings
STRUCTURE
WHAT WILL BE POSTED IN OUR COVER PAGE?? WHAT ARE THE ELEMENTS THAT WE NEED TO USE??
* MAP OF THE PHILIPPINES * SUN
Junior
Marketing
Association
MARKETING PLAN COMPETITION
SYNERGY TRANING PROGRAM
Currently we have a problem regarding to establish our big idea test which is comprised of:
Consumer Insight + Product Truth = BIG IDEA
Example:
Pepsi and Nestle will be merge, what BIG IDEA can you give? Look at the two companies’ product truth.
Pepsi: Upbeat, lively, active lifestyle products
Nestle: good life, healthy living,
So what’s the big idea??
BIG IDEA: “Step Up to a Good Life”
“Step up”- is for Pepsi and “Good Life” – is for Nestle (did you see the logic?)
“STEP OUT OF THE BOX AND THINK OF GREAT THINGS
WE MUST MAKE IT SIMPLE BUT EVERYBODY CAN GRASP IT MOST ESPECIALLY OUR TARGET MARKET”
CONSUMER INSIGHT: “As a regular marketing student, I want to see the real value of my job in the real world in order to be contributive for our country.”
(On how they pursue to view their real value in the future?)
By best trainings, concrete lessons and hard core marketing stuff.
PRODUCT TRUTH: (again our product is PJMA as an Org); “PJMA creates opportunities for students, (big, small, smart or regular kids) to build CHARACTER and CAREER.”
BIG IDEA:
PJMA and I: “GEARING TOWARDS JuaNATION”
ANO ANG DATING NITO KAPAG NABASA ITO NG CONSUMER?
AKO AT ANG PJMA , KASAMA KO TUNGO SA ISANG MAKABANSANG PAG-AHON
* Client Centered * Direct to the consumer insight * Direct to the product truth that PJMA will provide
Is the Big Idea still corporate it looks like makabayan?
YES! Because as business entities we claim to ourselves that the our nation will expand through business,
AND BY THIS BIG IDEA WE WILL MAKE A UNIQUE STORY, A UNIQUE STORY THAT PJMA AND STUDENTS WILL BE NEVER FORGET. * Ordinary Student * Unreached * Spreading of Influence * More project handlings
STRUCTURE
WHAT WILL BE POSTED IN OUR COVER PAGE?? WHAT ARE THE ELEMENTS THAT WE NEED TO USE??
* MAP OF THE PHILIPPINES * SUN