marketing plan
INDEPENDENT UNIVERSITY, BANGLADESH
GROUP NAME: “SKYLARK”
REPORT ON:
Value Addition Of
“SUN CHIPS”
Date of Submission: - 01-12-2013
ACKNOWLEDGEMENT
At first, we would like to thank the Almighty Allah for His blessings that Allah always bestows on us. We would like to thank our wonderful faculty and guide “akj” for his hard work and valuable guidance provided for the conduct of the study. We would also like to thank our fellow students for providing us the mental support and strength for carrying out our research. We would like to appreciate our family for their encouragement to let us work on this report even during the time that we should have spent with them. We shall not forget their exceptional sacrifices. Finally we would like to thank to those persons who are related to those source from which we got help and successfully made this project.
Letter of Transmittal
Abul Khair Jyote
Lecturer
School of Business
IUB
Bashundhara, Dhaka
Subject: Letter of Transmittal
Dear Sir,
We the group members of the team “skylark” hereby submit the assignment on “Value Addition of Sun Chips”. Assignment completed by the students of IUB. As you said we have done this assignment with our group members.
Please acknowledge receipt of the report.
Sincerely Yours
Content Table
No.
Topic
1.
Executive Summary
2.
Current Marketing Situation
3.
Market Description
4.
Product Review
5.
Competitive Analysis
6.
The Competitors Of Sun Chips
7.
Competitive Review
8.
SWOT Analysis
9.
Objectives and Issues
10.
Marketing Strategy
11.
Positioning
12.
Product Strategy
13.
Pricing Strategy
14.
Distribution Strategy
15.
Marketing Communication Strategy
16.
Marketing Research
17.
Results Of Survey
18.
Marketing Organization
19.
Action Program
20.
Budgets
21.
GROUP NAME: “SKYLARK”
REPORT ON:
Value Addition Of
“SUN CHIPS”
Date of Submission: - 01-12-2013
ACKNOWLEDGEMENT
At first, we would like to thank the Almighty Allah for His blessings that Allah always bestows on us. We would like to thank our wonderful faculty and guide “akj” for his hard work and valuable guidance provided for the conduct of the study. We would also like to thank our fellow students for providing us the mental support and strength for carrying out our research. We would like to appreciate our family for their encouragement to let us work on this report even during the time that we should have spent with them. We shall not forget their exceptional sacrifices. Finally we would like to thank to those persons who are related to those source from which we got help and successfully made this project.
Letter of Transmittal
Abul Khair Jyote
Lecturer
School of Business
IUB
Bashundhara, Dhaka
Subject: Letter of Transmittal
Dear Sir,
We the group members of the team “skylark” hereby submit the assignment on “Value Addition of Sun Chips”. Assignment completed by the students of IUB. As you said we have done this assignment with our group members.
Please acknowledge receipt of the report.
Sincerely Yours
Content Table
No.
Topic
1.
Executive Summary
2.
Current Marketing Situation
3.
Market Description
4.
Product Review
5.
Competitive Analysis
6.
The Competitors Of Sun Chips
7.
Competitive Review
8.
SWOT Analysis
9.
Objectives and Issues
10.
Marketing Strategy
11.
Positioning
12.
Product Strategy
13.
Pricing Strategy
14.
Distribution Strategy
15.
Marketing Communication Strategy
16.
Marketing Research
17.
Results Of Survey
18.
Marketing Organization
19.
Action Program
20.
Budgets
21.