Marketing plan
Contents
(1.1) Review the changing perspective in ‘Samsung’ marketing planning.
The Samsung Group is South Korea 's largest company and the world 's second largest conglomerate by revenue, leading several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world 's largest electronics company, Samsung Heavy Industries, one of the world 's largest shipbuilders and Samsung Engineering & Construction, a major global construction company.
Samsung phones have been around for a long time in the Vietnam market. Product of Samsung mobile phones are divided into the categories of.
Mobile phone : to suit all classes of consumers Samsung has created hundreds of different models with many eye-catching design diversity comes from basic features to advance. (a number of popular products such as C3520 E1170 E2230 ...)
Smartphone: to keep position in the technology race and dominate the mobile market, Samsung launched the many kinds of smartphone with outstanding features. Many products of the new smartphone Samsung that are common within the consumers (S3 S4 Galaxy S2, Samsung Galaxy Note ...)
Samsung customers:
Vietnam has 90 million people with diverse cultures, the unemployment rate in Vietnam is very low as 2-5% so power consumption goods in Vietnam are significant. GDP of VietNam is over $300. billion, 5,9% growth in 2011, 5 year compound annual growth 6,5%. Inflation: 18,7%GDP (GSO, 2011)
Inflation in VietNam is lower than other countries in Asian. Therefore, the purchasing power of them will be low. So they can 't buy expensive products of company.
(marketing.blog, 2013)
- Samsung future orientation:
- Response to the protection of the environment, Samsung has made some plans in stopping the greenhouse effect. For example: Samsung plans to reduce its GHG emissions intensity normalized by sales (metric tons of CO2 per KRW 100 million) by 50% until 2013
(1.1) Review the changing perspective in ‘Samsung’ marketing planning.
The Samsung Group is South Korea 's largest company and the world 's second largest conglomerate by revenue, leading several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world 's largest electronics company, Samsung Heavy Industries, one of the world 's largest shipbuilders and Samsung Engineering & Construction, a major global construction company.
Samsung phones have been around for a long time in the Vietnam market. Product of Samsung mobile phones are divided into the categories of.
Mobile phone : to suit all classes of consumers Samsung has created hundreds of different models with many eye-catching design diversity comes from basic features to advance. (a number of popular products such as C3520 E1170 E2230 ...)
Smartphone: to keep position in the technology race and dominate the mobile market, Samsung launched the many kinds of smartphone with outstanding features. Many products of the new smartphone Samsung that are common within the consumers (S3 S4 Galaxy S2, Samsung Galaxy Note ...)
Samsung customers:
Vietnam has 90 million people with diverse cultures, the unemployment rate in Vietnam is very low as 2-5% so power consumption goods in Vietnam are significant. GDP of VietNam is over $300. billion, 5,9% growth in 2011, 5 year compound annual growth 6,5%. Inflation: 18,7%GDP (GSO, 2011)
Inflation in VietNam is lower than other countries in Asian. Therefore, the purchasing power of them will be low. So they can 't buy expensive products of company.
(marketing.blog, 2013)
- Samsung future orientation:
- Response to the protection of the environment, Samsung has made some plans in stopping the greenhouse effect. For example: Samsung plans to reduce its GHG emissions intensity normalized by sales (metric tons of CO2 per KRW 100 million) by 50% until 2013
References: Class Notes Samsung Co., Ltd.. (2012). Samsung annual report. Available: http://113.171.224.206/videoplayer/samsung2012ar-all-e.pdf?ich_u_r_i=cdc7b92f948a37e0515ff38d439961b4&ich_s_t_a_r_t=0&ich_e_n_d=0&ich_k_e_y=1345088912750063402401&ich_t_y_p_e=1&ich_d_i_s_k_i_d=9&ich_u_n. Last accessed 31st Dec 2013. Michael E. Porte. (1979). Porter 's Five Forces. Available: http://vectorstudy.com/management-theories/porters-five-forces. Last accessed 31st Dec 2013. Phillip Kotler. (2010). Marketing 3.0. Available: https://www.inkling.com/read/marketing-3-philip-kotler-1st/chapter-1/table-1-1. Last accessed 31st Dec 2013. Richard T. Pascale. (1984). Perspectives on Strategy: The Real Story Behind Honda 's Success. Available: https://faculty.fuqua.duke.edu/~charlesw/s591/Bocconi-Duke/Papers/new_C12/perspectivesonstrategy.pdf. Last accessed 31st Dec 2013.