Marketing plan
McDonald’s Marketing Plan to healthier eating among children and adolescents.
Executive Summary
Last Month McDonald’s announced they were in the process of providing healthy food options for both children and adults. McDonalds plans to significant changes in their marketing strategies by increasing access to fruits and vegetables to influence the health-related behaviors of children. They will be providing customers in 20 of their largest market which accounts for about 86% of their total profit margin a choice of fruits and vegetables and or a choice of a side salad as a substitute for French Fries in adult menu combinations. Their main focus and largest project they are launching is related to the promotion, advertisement, and changes in their Happy Meals for children. McDonalds will not start promoting fruits, vegetables, low/reduced-fat dairy, or water options for kids in a fun way to ensure that their advertising is aimed at children to include messages about nutrition and children’s well-being massage.
Due to the increase levels of childhood obesity McDonalds is taking the first steps in providing healthy options for children. McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. McDonalds is still currently deciding between two new slogans to promote children’s health; “Fun Nutrition” and “Children’s Well-Being”. McDonalds target market is both children and parents to get children interest in healthy eating and to get parents to give their children better food options when eating out.
Current Marketing Situations
McDonalds was founded May 15, 1940 in San Bernardino California and the McDonalds Corporation April 15, 1955 in Des
Executive Summary
Last Month McDonald’s announced they were in the process of providing healthy food options for both children and adults. McDonalds plans to significant changes in their marketing strategies by increasing access to fruits and vegetables to influence the health-related behaviors of children. They will be providing customers in 20 of their largest market which accounts for about 86% of their total profit margin a choice of fruits and vegetables and or a choice of a side salad as a substitute for French Fries in adult menu combinations. Their main focus and largest project they are launching is related to the promotion, advertisement, and changes in their Happy Meals for children. McDonalds will not start promoting fruits, vegetables, low/reduced-fat dairy, or water options for kids in a fun way to ensure that their advertising is aimed at children to include messages about nutrition and children’s well-being massage.
Due to the increase levels of childhood obesity McDonalds is taking the first steps in providing healthy options for children. McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. McDonalds is still currently deciding between two new slogans to promote children’s health; “Fun Nutrition” and “Children’s Well-Being”. McDonalds target market is both children and parents to get children interest in healthy eating and to get parents to give their children better food options when eating out.
Current Marketing Situations
McDonalds was founded May 15, 1940 in San Bernardino California and the McDonalds Corporation April 15, 1955 in Des