Marketing Plan
A PROJECT REPORT
ON
“Marketing Plan of A Hair Color
Product SPRAY ON”
SUBMITTED TO: National Institute Of Co Operative Management In partial fulfilment of the Requirement for award of the degree of
MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
(SESSION: 2011-13)- MBA 2nd SEMESTER
Guide Faculty: Submitted by:
Prof. Shahir Bhatt Saumya Nair
Core Faculty,MBA Sumit Kumar Soniya Zutshi Soumya Chatterjee Manishkant Mahto Krutik Desai
PREFACE
Using a new pattern based on proper integration of formal teaching and actual practice the M.B.A. program of National Institute Of Co Operative Management has it course of practical exposure and understanding during the study, so as the students could begin to have the feeling of business environment right in the beginning. Practical Study & implications constitutes an integral part of management studies. The practical knowledge is an important suffix to the theoretical knowledge. One cannot rely merely upon theoretical knowledge. Is has to be coupled with practical for it to be fruitful.
we consider ourself lucky to get this type of exposure by preparing a market plan for a new product. It really helped us to get a practical insight into the actual business & Market environment and provide us an opportunity to make our Marketing Management concepts more clear in this sector. The advantage of this sort of integration are:
To bridge the gap between theory and practice
To help students identify their strong & weak points in the following & appreciating activities
To acquaints students with true understanding and knowledge, which will endeavor their future even in the Industry.
Table of Content
1. Executive Summary
2. Company Description
3. Product Description
3. Situational Analysis
4. Demand Forecasting
5. Consumer Survey
6. Hair Saloons Survey
7. Segmentation targeting Positioning
8. Brand Equity And
ON
“Marketing Plan of A Hair Color
Product SPRAY ON”
SUBMITTED TO: National Institute Of Co Operative Management In partial fulfilment of the Requirement for award of the degree of
MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
(SESSION: 2011-13)- MBA 2nd SEMESTER
Guide Faculty: Submitted by:
Prof. Shahir Bhatt Saumya Nair
Core Faculty,MBA Sumit Kumar Soniya Zutshi Soumya Chatterjee Manishkant Mahto Krutik Desai
PREFACE
Using a new pattern based on proper integration of formal teaching and actual practice the M.B.A. program of National Institute Of Co Operative Management has it course of practical exposure and understanding during the study, so as the students could begin to have the feeling of business environment right in the beginning. Practical Study & implications constitutes an integral part of management studies. The practical knowledge is an important suffix to the theoretical knowledge. One cannot rely merely upon theoretical knowledge. Is has to be coupled with practical for it to be fruitful.
we consider ourself lucky to get this type of exposure by preparing a market plan for a new product. It really helped us to get a practical insight into the actual business & Market environment and provide us an opportunity to make our Marketing Management concepts more clear in this sector. The advantage of this sort of integration are:
To bridge the gap between theory and practice
To help students identify their strong & weak points in the following & appreciating activities
To acquaints students with true understanding and knowledge, which will endeavor their future even in the Industry.
Table of Content
1. Executive Summary
2. Company Description
3. Product Description
3. Situational Analysis
4. Demand Forecasting
5. Consumer Survey
6. Hair Saloons Survey
7. Segmentation targeting Positioning
8. Brand Equity And