Marketing Plan
Table of Contents
Executive Summery 02
Introduction 03
Market Summery 05
Industry Analysis 07
SWOT
Strengths 09 Weaknesses 09 Opportunities 10 Threats 10
PESTE
Political & Legal 11
Economical 11
Socio-Cultural 11
Technological 11
Ecological 12
Competition 12
Success Factors 14
Marketing Strategy Vision 15 Mission 15 Objectives 15
Target market 16
Positioning 16
Marketing Mix 17
Marketing Research 19
Financials 20
Controls 21
Executive Summery
A marketing plan is one of the fundamental tools used by a marketer in business ventures. As instructed by the module lecturer, a marketing plan is been prepared for the company “Yoghurt Story” assuming that the company introducing fresh juice into their assortment.
First and foremost, an overall introduction has been given about the company and its major product portfolio. Then the study will be focused into fresh juice sector which is the newly introduced department.
Followed by the introduction, there will be a brief analysis on the fruit and vegetable markets as Market Summery including some statistics which speaks about market trends and current happenings.
Subsequently, an industry analysis have been given using Michael Porter’s Five Forces Theory and some major elements of the marketing plan like, SWOT which speaks about the internal environment and PESTE which speaks about the external environments of the business.
Next comes, the topic Marketing Strategy, which elaborates the Vision, Mission, Objectives and the Target Markets of the business. More importantly the Marketing Mix which is fondly called as ‘4Ps’.
Finally, the report ends with the main topics like ‘Financials’ and ‘Controls’ used in a business which includes elements like Sales and Revenue
Executive Summery 02
Introduction 03
Market Summery 05
Industry Analysis 07
SWOT
Strengths 09 Weaknesses 09 Opportunities 10 Threats 10
PESTE
Political & Legal 11
Economical 11
Socio-Cultural 11
Technological 11
Ecological 12
Competition 12
Success Factors 14
Marketing Strategy Vision 15 Mission 15 Objectives 15
Target market 16
Positioning 16
Marketing Mix 17
Marketing Research 19
Financials 20
Controls 21
Executive Summery
A marketing plan is one of the fundamental tools used by a marketer in business ventures. As instructed by the module lecturer, a marketing plan is been prepared for the company “Yoghurt Story” assuming that the company introducing fresh juice into their assortment.
First and foremost, an overall introduction has been given about the company and its major product portfolio. Then the study will be focused into fresh juice sector which is the newly introduced department.
Followed by the introduction, there will be a brief analysis on the fruit and vegetable markets as Market Summery including some statistics which speaks about market trends and current happenings.
Subsequently, an industry analysis have been given using Michael Porter’s Five Forces Theory and some major elements of the marketing plan like, SWOT which speaks about the internal environment and PESTE which speaks about the external environments of the business.
Next comes, the topic Marketing Strategy, which elaborates the Vision, Mission, Objectives and the Target Markets of the business. More importantly the Marketing Mix which is fondly called as ‘4Ps’.
Finally, the report ends with the main topics like ‘Financials’ and ‘Controls’ used in a business which includes elements like Sales and Revenue
References: http://www.nzjba.org.nz/ http://www.rootslk.com/Fruit.php http://www.euromonitor.com/fruit-vegetable-juice-in-new-zealand/report